According to the statistics of organic agriculture in the world, in 2019, the area under cultivation of organic prouducts in Iran was reported to be 11, 916 hectares. This amount has only 0. 03% of the share of total agricultural lands with 24 producers of organic products in the country. According to the same report, so far only one producer in the country and only one farm has succeeded in obtaining the International Certification Office of Biodynamic Federation(ICO-Certified). A close look at the above statistics shows the high potential of the country to produce organic products. From the economic point of view, organic products are a very good opportunity for the export of the country's farmers. Creating a legal basis for this type of product is very important. In this regard, in order to legalize organic products in the country and in order to create national and international coordination in determining the requirements for the production of organic products, for the first time in 1387 the national standard of Iran No. 11000 entitled "Requirements for production, processing, inspection, certification, labeling, and marketing of organic food" has been developed by the Iranian National Standardization Organization (INSO). Subsequently, this standard has been revised in 1392 and then in 1399 to maintain synchronization and coordination with national and global developments and progress. In the development of the standard, the production of organic food on the farm, preparation, storage, transportation, labeling, marketing, as well as raw materials allowed for soil fertility and improvement, pest and disease control, plant diseases, food additives and process aids are considered. In this article, while explaining the concepts of organic agriculture, with the introduction of the standard 11000 general requirements for organic product labeling and inspection systems and licensing of organic trademarks and accreditation procedures by the National Accreditation Center of Iran (NACI), is presented.

Unidirectional tendency to theories and outcomes for describing an action is a dream vision way for overcoming over day by day increasing complicacy of our present world .Gazing to world of commercial brands by such eyes that only see one side, curdles our point of view and postpones our action for creative marketing .Sometimes it is observed that a commercial brand is made questions remained even after 20 years of that product life cycle, still existed. Another brand is made, dies after one month, even sooner than exiting that product from its life cycle. Sometimes an repetitive brand is used by a manufacturer group but without previous proficiency .If every commercial brand considered as respects to this metaphorical actions, in its special contexture (as respects to the situation of the manufacturer group of that commercial brand) creates a new contextual act .In other words, recreates anew meaning that infect is like an organizational event. Recognizing a commercial brand metaphor will lead to better managing this brand. This essay tends to survey this metaphorical activities in commercial brand field.

Theoretically all viewpoints, making recognition, consider the image construction based on symbolic system. The variety of these viewpoints and ideas related to each one provides different approaches to analyze and recognize the pictorial signs. This is important since the pictorial sign is the artistic appearance of human viewpoints toward different concepts in the form of picture. Hence among the different viewpoints the literal and artistic approaches and theories can study this sign better. The major goal of this article is to introduce these approaches which lead to development of Graphic works review as well as written literature in this art. Since the Art of Graphic is formed based on pictorial signs. The first chapter of this article on the strength of different scientists, ideas, studies about the pictorial signs and the addressee. In the second chapter, different methods of recognizing and analyzing the pictorial sign, including the form and content analysis, types analysis, iconography and introducing semiotics in the classified chart are all offered. In the chapter of conclusion by totaling all approaches we prove that semiotics is quite successful in analyzing the pictorial sign by providing enough reasons.