METAPHORICAL BRAND CASE ANALYSIS (SURVEYING THE RULE OF PSYCHOLOGY INTO THE FUNCTION OF COMMERCIAL BRAND)

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MCKIAN SOMAYE SADAT

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Journal Paper

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Journal: MODIRIAT-E-FARDA Year:2008 | Volume:7 | Issue:19 Page(s): 12-20

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Information Journal Paper

Title

METAPHORICAL BRAND CASE ANALYSIS (SURVEYING THE RULE OF PSYCHOLOGY INTO THE FUNCTION OF COMMERCIAL BRAND)

Author(s)

MCKIAN SOMAYE SADAT | Issue Writer Certificate

Keywords

BRANDQ2

METAPHORQ2

ORGANIZATIONQ2

EXCERPTIONQ3

FUNCTIONQ2

SPECIALIZATIONQ2

Abstract

Unidirectional tendency to theories and outcomes for describing an action is a dream vision way for overcoming over day by day increasing complicacy of our present world .Gazing to world of commercial BRANDs by such eyes that only see one side, curdles our point of view and postpones our action for creative marketing .Sometimes it is observed that a commercial BRAND is made questions remained even after 20 years of that product life cycle, still existed. Another BRAND is made, dies after one month, even sooner than exiting that product from its life cycle. Sometimes an repetitive BRAND is used by a manufacturer group but without previous proficiency .If every commercial BRAND considered as respects to this METAPHORical actions, in its special contexture (as respects to the situation of the manufacturer group of that commercial BRAND) creates a new contextual act .In other words, recreates anew meaning that infect is like an ORGANIZATIONal event. Recognizing a commercial BRAND METAPHOR will lead to better managing this BRAND. This essay tends to survey this METAPHORical activities in commercial BRAND field.

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APA: Copy

MCKIAN, SOMAYE SADAT. (2008). METAPHORICAL BRAND CASE ANALYSIS (SURVEYING THE RULE OF PSYCHOLOGY INTO THE FUNCTION OF COMMERCIAL BRAND). MODIRIAT-E-FARDA, 7(19), 12-20. SID. https://sid.ir/paper/147429/en

Vancouver: Copy

MCKIAN SOMAYE SADAT. METAPHORICAL BRAND CASE ANALYSIS (SURVEYING THE RULE OF PSYCHOLOGY INTO THE FUNCTION OF COMMERCIAL BRAND). MODIRIAT-E-FARDA[Internet]. 2008;7(19):12-20. Available from: https://sid.ir/paper/147429/en

IEEE: Copy

SOMAYE SADAT MCKIAN, “METAPHORICAL BRAND CASE ANALYSIS (SURVEYING THE RULE OF PSYCHOLOGY INTO THE FUNCTION OF COMMERCIAL BRAND),” MODIRIAT-E-FARDA, vol. 7, no. 19, pp. 12–20, 2008, [Online]. Available: https://sid.ir/paper/147429/en

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