Identification of Components of Iran Football NationalBrand Excellence Model

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amir hajlou ali; NAZARI RASOOL; AzimZade Seyed Morteza

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Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2019 | Volume:7 | Issue:24 Page(s): 95-109

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Information Journal Paper

Title

Identification of Components of Iran Football NationalBrand Excellence Model

Author(s)

amir hajlou ali | NAZARI RASOOL | AzimZade Seyed Morteza | Issue Writer Certificate

Keywords

brand

challenge

excellence

football

stakeholders

Abstract

The aim of this study was to identify the components of football national brand excellence model in Iran. The study was carried out using exploratory mixed designs in two sections of qualitative method and quantitative method respectively. In the qualitative section, based on the grounded method theory, data were collected by interviews with 25 experts. Microscopic analysis was used to analyze the qualitative data. In the quantitative section, the population consisted of all football experts and 384 subjects were considered as the sample. A researcher-made questionnaire based on qualitative findings was used to collect data. After the experts verified the face and content validity of the questionnaire, its reliability was calculated by Cronbach's alpha (0. 91). All data were analyzed using SPSS/19 and Lisrel/8. 54 software packages. With open, axial, and selective coding, 272 initial codes, 55 concepts, 12 categories, and finally 6 classes were organized. The model of components of Iran football national brand excellence model had a good fit. In general, the presidents of the Iran football Association are recommended to consider the listed characteristics in order to excel the Iran football national brand.

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APA: Copy

amir hajlou, ali, NAZARI, RASOOL, & AzimZade, Seyed Morteza. (2019). Identification of Components of Iran Football NationalBrand Excellence Model. NEW TRENDS IN SPORT MANAGEMENT, 7(24 ), 95-109. SID. https://sid.ir/paper/377824/en

Vancouver: Copy

amir hajlou ali, NAZARI RASOOL, AzimZade Seyed Morteza. Identification of Components of Iran Football NationalBrand Excellence Model. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2019;7(24 ):95-109. Available from: https://sid.ir/paper/377824/en

IEEE: Copy

ali amir hajlou, RASOOL NAZARI, and Seyed Morteza AzimZade, “Identification of Components of Iran Football NationalBrand Excellence Model,” NEW TRENDS IN SPORT MANAGEMENT, vol. 7, no. 24 , pp. 95–109, 2019, [Online]. Available: https://sid.ir/paper/377824/en

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