business managment perspective
Year:2011 | Volume:10 | Issue:6 (39)|Papers Count:12

There are two approaches for measuring brand equity: customer based and firm based approach. In customer based approach, marketing and behavioral modeles include: Aaker and Keller dominates. Firm based approach focus on financial data and has the hard methodology. In this methodology Tobin's Q index has used since 1990 as a band equity indicator. Almost all of the researches which done in IRAN, the first approach (Customer based) was used. In this research we try to use firm based approach for identification the effects of four factors on the brand value.By studying literature and related research, four hypotheses were formulated for identifying the effect of four variables: advertising intensity, corporate age, brand age and market share.Unbalanced panel data method based on 393 observations from 48 companies quoted in Tehran stock exchange for 1380-1388 periods was used. Results showed that advertising intensity (b= 0.246; t=2.525), corporate age (b=0.0209; t=2.24) and brand age (b=0.045; t=3.326) have positive effects on brand value. Outputs also revealed that market share has no effect on the brand value (b=0.467; t=1.695) in 95% confidence interval.

Strategic brand management consists of a set of activities to create, maintain and expand the brand equity. So implementation of branding strategies for creating, maintaining and expanding such equity has high priority. For this reason, the research aims to identify main factors of branding strategies implementation in banking industries and demonstrate and examine them as a conceptual model. Then an exploratory mixed method (Qualitative-Quantitative) was used. Finally Results showed that Organization Imagery, Employees Imagery, Services Imagery and Branches Imagery are the main mental dimensions of banks' brand and Organization Imagery affect by other three. So employees, services and branches imagery are the main dimensions for implementing branding strategies in banking industry.

Organization entry into service economy makes service quality as a challengeable issue for them. Thus success of organization in this economy definitely depends on having quantitative services and customer-oriented staffs. Recent research has shown that one of the influential factors on service quality of organizations and creating competitive advantage is citizenship behaviors in employees, especially employees who directly interact with customers [23]. In concerns with importance of both customer-orientation and organizational citizenship behavior factors, the relationship between these variables is investigated in this paper based on survey in a hospital in Tehran. The results of this research are demonstrated that positive and significant relationship exists between organizational citizenship behavior and customer-orientation.

The purpose of this article concludes the study of ways that competitive forces in Iran's automobile industry influencing their financial performance through knowledge management. The research is done by a descriptive causal approach through survey methodology. Questionnaires are distributed among 150 experts from different sectors of the industry's supply chain. The collected data has been analyzed by confirmatory factors analysis. As the result, it is shown that components like supplier's bargaining force, threats of importing substitutable products, flexibility, decentralization in innovation driver's dimension & supplier's initiatives to reduce financial performance costs are not effective on the supply chain performance. While all knowledge application's component proved to be statistically effective. At the end, positive effects of competitive forces & innovative drivers on knowledge application on financial performance improvement in supply chain are also resulted.

In this paper, we first compared the efficiency of public banks and private banks in the country. The results obtained showed that the efficiency indicators of public banks are much less than private banks. Then by using grounded theory as a qualitative research method, through interviews with managers in the banking industry of Iran, reasons of lower efficiency of public banks than private banks were analyzed. Data analysis in three stages of open coding, axial coding and selective coding showed that Public banks, according to their public nature and their circumstances are faced with a phenomenon known as "organizational clutter". Organizational clutter result that the consumers of bank resources become "resource waster". Also the inefficient organizational structure and organizational culture as a context factors, affect resources wasting. As well as, information poverty and organizational prodigality affect resources wasting and intensify it. This situations lead to inefficiency of public banks in the banking industry of Iran.

Recession is a condition in economy in which the demand for goods and services has decreased. If recession intensifies, the Bankruptcy and unemployment will increase and many companies will face a serious challenge. Therefore, this research wants to identify strategies which were followed by companies in spite of intense competition and recession condition and could survive. In this direction, one of the achieving ways to the aforementioned goal is analyzing marketing strategies in each business. This study after identifying the factors and criteria of marketing mix strategies in successful crane rental companies in recession era identifies the effect of them on the sale rate from the directors and experts' point of view. The statistical population (n) of this research is all the directors and experts of successful crane rental companies in Tehran. On this basis the relationship between the famous seven types of services (product, price, place, promotion, personals, physical asset and process) and the sale rate of companies were examined according to the indices by using T. Student test and Freedman's variance analysis. Finally the relationship of all factors except promotion factors and distribution with sale rates of companies was approved. Another result is that the successful companies have not moved towards expense and activity reduction during recession era, but they view this era as an opportunity and apply development and differentiation strategies.

Management researches are faced with numerous challenges so that effectiveness of its researches has been affected in regard to considering or not considering these challenges. One of the important challenges is the methodology challenge of doing management researches. According to the management experts in Iran, one of the defects of master and PhD thesis is the weakness of the methodology. Meanwhile one of the current subjects in the field of marketing management researches is customer satisfaction. According to this purpose, by using Meta method methodology, researches methodologies have been criticized in the terms of effective factors on customer satisfaction in some of public universities of Tehran. The data collection tool in this paper was checklist and population includes 35 masters and PhDs' thesis. The results have shown that investigated thesis had basic and main problems especially in terms of sampling considerations, mentioning data collecting instrument and methodology themselves.