INVESTIGATING OF RELATIONSHIP BETWEEN CUSTOMER ORIENTATION AND ORGANIZATION CITIZENSHIP BEHAVIOR

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YAZDANI HAMID REZA; ZARE MIRAKABADI ALI; NASIRI MOHAMAD HOSEIN; ASAD NEJAD MEHDI

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Journal: business managment perspective Year:2011 | Volume:10 | Issue:6 (39) Page(s): 53-69

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Information Journal Paper

Title

INVESTIGATING OF RELATIONSHIP BETWEEN CUSTOMER ORIENTATION AND ORGANIZATION CITIZENSHIP BEHAVIOR

Author(s)

YAZDANI HAMID REZA | ZARE MIRAKABADI ALI | NASIRI MOHAMAD HOSEIN | ASAD NEJAD MEHDI | Issue Writer Certificate

Keywords

SERVICE ECONOMYQ2

ORGANIZATIONAL CITIZENSHIP BEHAVIORQ2

CUSTOMER-ORIENTATIONQ2

Abstract

Organization entry into SERVICE ECONOMY makes service quality as a challengeable issue for them. Thus success of organization in this economy definitely depends on having quantitative services and customer-oriented staffs. Recent research has shown that one of the influential factors on service quality of organizations and creating competitive advantage is citizenship behaviors in employees, especially employees who directly interact with customers [23]. In concerns with importance of both CUSTOMER-ORIENTATION and ORGANIZATIONAL CITIZENSHIP BEHAVIOR factors, the relationship between these variables is investigated in this paper based on survey in a hospital in Tehran. The results of this research are demonstrated that positive and significant relationship exists between ORGANIZATIONAL CITIZENSHIP BEHAVIOR and CUSTOMER-ORIENTATION.

Cites

SURVEY THE RELATIONSHIP BETWEEN EMPLOYEE ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND STUDENT SATISFACTION (CASE STUDY AREA 13 ISLAMIC AZAD UNIVERSITY)

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APA: Copy

YAZDANI, HAMID REZA, ZARE MIRAKABADI, ALI, NASIRI, MOHAMAD HOSEIN, & ASAD NEJAD, MEHDI. (2011). INVESTIGATING OF RELATIONSHIP BETWEEN CUSTOMER ORIENTATION AND ORGANIZATION CITIZENSHIP BEHAVIOR. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 10(6 (39)), 53-69. SID. https://sid.ir/paper/115496/en

Vancouver: Copy

YAZDANI HAMID REZA, ZARE MIRAKABADI ALI, NASIRI MOHAMAD HOSEIN, ASAD NEJAD MEHDI. INVESTIGATING OF RELATIONSHIP BETWEEN CUSTOMER ORIENTATION AND ORGANIZATION CITIZENSHIP BEHAVIOR. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2011;10(6 (39)):53-69. Available from: https://sid.ir/paper/115496/en

IEEE: Copy

HAMID REZA YAZDANI, ALI ZARE MIRAKABADI, MOHAMAD HOSEIN NASIRI, and MEHDI ASAD NEJAD, “INVESTIGATING OF RELATIONSHIP BETWEEN CUSTOMER ORIENTATION AND ORGANIZATION CITIZENSHIP BEHAVIOR,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 10, no. 6 (39), pp. 53–69, 2011, [Online]. Available: https://sid.ir/paper/115496/en

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