Ranking of the stores and updating information in this field based on optimal and powerful store image in the mind of customer is an effective step in identifying capabilities and capacities of stores and causes values for doers in this network. Store image is manifested in convenience, sales persons, promotions, facilities, store atmosphere, services, institutional factors and product itself. In this paper, based on these dimensions and with a sample size of 250 customers, from selected retail stores in Isfahan, these stores has been ranked. More ever, for specifying the importance of the dimensions, the combination of selected experts’ ideas of these stores has been used. In this regards, the group AHP technique has been used. Results show that Isfahan City Center complex was ranked first, Kowsar markets were ranked second and Refah convenience stores were ranked third.