RANKING OF SELECTED CONVENIENCE STORES OF ISFAHAN BASED ON STORE IMAGE DIMENSIONS WITH GROUP AHP TECHNIQUE

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MOHAMMAD SHAFIEE M.; YAVARI Z.; GHORBANIAN P.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: Journal of Operational Research in its Applications Year:2015 | Volume:12 | Issue:3 (46) Page(s): 35-47

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Title

RANKING OF SELECTED CONVENIENCE STORES OF ISFAHAN BASED ON STORE IMAGE DIMENSIONS WITH GROUP AHP TECHNIQUE

Author(s)

MOHAMMAD SHAFIEE M. | YAVARI Z. | GHORBANIAN P. | Issue Writer Certificate

Keywords

STORE IMAGEQ2

SALES PERSONSQ2

PROMOTIONSQ2

FACILITIESQ2

STORE ATMOSPHEREQ2

GROUP AHPQ2

Abstract

Ranking of the stores and updating information in this field based on optimal and powerful STORE IMAGE in the mind of customer is an effective step in identifying capabilities and capacities of stores and causes values for doers in this network. STORE IMAGE is manifested in convenience, SALES PERSONS, PROMOTIONS, FACILITIES, STORE ATMOSPHERE, services, institutional factors and product itself. In this paper, based on these dimensions and with a sample size of 250 customers, from selected retail stores in Isfahan, these stores has been ranked. More ever, for specifying the importance of the dimensions, the combination of selected experts’ ideas of these stores has been used. In this regards, the GROUP AHP technique has been used. Results show that Isfahan City Center complex was ranked first, Kowsar markets were ranked second and Refah convenience stores were ranked third.

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APA: Copy

MOHAMMAD SHAFIEE, M., YAVARI, Z., & GHORBANIAN, P.. (2015). RANKING OF SELECTED CONVENIENCE STORES OF ISFAHAN BASED ON STORE IMAGE DIMENSIONS WITH GROUP AHP TECHNIQUE. JOURNAL OF OPERATIONAL RESEARCH AND ITS APPLICATIONS (JOURNAL OF APPLIED MATHEMATICS), 12(3 (46)), 35-47. SID. https://sid.ir/paper/164434/en

Vancouver: Copy

MOHAMMAD SHAFIEE M., YAVARI Z., GHORBANIAN P.. RANKING OF SELECTED CONVENIENCE STORES OF ISFAHAN BASED ON STORE IMAGE DIMENSIONS WITH GROUP AHP TECHNIQUE. JOURNAL OF OPERATIONAL RESEARCH AND ITS APPLICATIONS (JOURNAL OF APPLIED MATHEMATICS)[Internet]. 2015;12(3 (46)):35-47. Available from: https://sid.ir/paper/164434/en

IEEE: Copy

M. MOHAMMAD SHAFIEE, Z. YAVARI, and P. GHORBANIAN, “RANKING OF SELECTED CONVENIENCE STORES OF ISFAHAN BASED ON STORE IMAGE DIMENSIONS WITH GROUP AHP TECHNIQUE,” JOURNAL OF OPERATIONAL RESEARCH AND ITS APPLICATIONS (JOURNAL OF APPLIED MATHEMATICS), vol. 12, no. 3 (46), pp. 35–47, 2015, [Online]. Available: https://sid.ir/paper/164434/en

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