JOURNAL OF STRATEGIC MANAGEMENT STUDIES
Year:2014 | Volume:5 | Issue:18 |Papers Count:9

Although the Branding literature has focused on large corporations, small and medium sized enterprises (SMEs)-which are one of the foundations of economic prosperity-have unique features such as the strong role of the entrepreneur that differ their branding process from large corporations. Since SME’ s brand is influenced by its entrepreneur and founder [13, 26, 44], entrepreneur’ s personal brand, a concept which includes his traits, values and role, is defined here as a key variable and its impact on SME’ s brand will be reviewed. The framework is developed from literature review, semi-structured interviews and focus groups, and the results are obtained from questionnaires distributed among entrepreneurial SMEs in Tehran province as the major center for entrepreneurial SMEs and Yazd province as another province known for its competitiveness. The model is analyzed via structural equations model using Lisrel software. The results confirm that entrepreneur’ s personal brand affects SME’ s total brand, via entrepreneur’ s influence.

Merger and Acquisitions (M&A) positions can be found in the area of organization management and strategic management. Merge and acquisitions manifest organizational strategies, managerial and financial, In relation to buying, selling and combining in organization. Hence, the present study aimed and was performed to investigate which factors are tangible in intention to merge and acquisitions among agricultural cooperatives. This research conducted as a descriptive correlation method and survey method was used to collect the required data. Sample of managers of agricultural cooperatives from western provinces, using the table as farmers and Morgan finally 157 were selected. The research instrument was a questionnaire that was designed to measure promoter variables. Its validity was confirmed by a panel of experts. In order to check its reliability Cronbach's alpha coefficient was used that 0/8 indicating the satisfied reliability. The structural equation modeling technique was used for data processing. The results showed that agricultural cooperatives due to lack of technical and human capacity and consequent loss of competitiveness are strongly inclined to merge and acquisition. Increased competition and the increasing need to control the supply chain, as well as other important areas of agricultural cooperatives in providing incentives for the merger and acquisition are important.

Main goal of this research is to check the effect of audit quality on stock valuation in initial public offering. In this research valuation below cost is considered as dependent variable and the size of accounting firm considered as independent variable. This study addresses this issue that we can say if in firms with higher audit quality؛ prices in below in initial public offering is less? The statistical results of data related to 102 companies which share initial offering in Tehran stock exchange between years 1380 to 1390, shows that at 0. 95 confidence level there is significant negative relationship between valuation below price and audit quality criterions (size of company, audit tenure) in companies under review. Results of this analyze proves that in companies with higher audit quality rate of valuation below price is significantly less than other companies.

The purpose of this study was to investigate the effects of systematic thinking on knowledge management in Companies based in the field of energy. This study evaluated the implementation of knowledge management in the context of systems thinking subject, So that the factors which affect its success or failure could be better understood and recognized. For measuring Systems thinking Goldman model includes organizational hierarchy, Equifinality, ambiguous component dependencies, environmental communication and holism has been used. To measure this dimension, Goldman questionnaire was used And to measure the knowledge management as the dependent variable Shu-Hsien Liao & Chi-chuan Wu (2010) Questionnaire are used. Statistical populations of this research are Professionals, middle managers and senior managers Companies based in the field of energy in the interior, that of this Statistical population 291 people were studied. In order to examining the relationships among variables, the structural modeling techniques and the LISREL software has been used. The Results of indicators such as RMSEA, GFI, and AGFI have proven that results are good and useable. Accordingly Obtained results Implies that Systems thinking dimensions Has a direct and significant impact on the knowledge management. Finally, suggestions are presented at the end of the research.

Knowledge and lessons learned of projects implementation are one of most valuable and attainable assets in them. Use of previous projects knowledge and LL prepares better condition (in time, cost and quality) in implementation of current and future projects. But because memory weakness of projects if it does not have suitable identification, acquisition and sharing knowledge and LL, they are gradually forgotten. In line with this need, in the present paper on the one hand with study 1. litrature of knowledge management, 2. Knowledge management models, 3. compare of knowledge management models and 4. extraction success criteria of K. M implementation, and on the other with study SEPANIR corporate and its needs in knowledge management system first selection the base model from studied models. After that the base model is developed from two perspectives 1. oprational processes and relations between them, 2. Preparing the infrastructure of K. M system. Validation model is done in two stage (1. Present of model to 7 experts with semi-structured interview 2. Distribution questionnaire to 34 experts).

Customer satisfaction and loyalty is an integral part of the business, customer satisfaction and still remain faithful, re-buys and purchases from other customers are also invited to participate, In such circumstances, banks pay special attention to improve their e-service quality to increase customer satisfaction and loyalty to their brand of, In this regard, the present study aims to identify, describe and evaluate the main factors affecting electronic banking service quality on brand loyalty and customer satisfaction are the banks, Finally, the review of the relationship between these three variables, the solutions offered. This model is based on models of electronic service quality, brand loyalty and customer satisfaction. For this purpose, a questionnaire using SERVQUAL model of customer and taking advantage of the e-service quality variables were developes, In Tehran with a sample size of 200 customers a superior three branches of the Agricultural Bank were collected from a total of 191 questionnaires have been answered, And the method of linear regression analysis, correlation and Friedman test was used to analyze the data, The results indicate that more attention on improving the quality of e-services in the long term, lead to greater customer loyalty and satisfaction is important to make more profit bank and will better position …

The purpose of this paper is to determine the influential degree of technological innovation and competitive strategy on export performance of small and Medium size Enterprises (SMEs) engaged in crystal and glass industry, considering the role of competitive environment. The conceptual framework of this study was developed based on the main objective of the study which is determining the type of relationship between the above variables. The sample of the study consists of 87 companies engaged in crystal and glass industry. Data was collected through email and face to face interview with top managers and employees, by a constructed questionnaire. The results indicated that while both competitive strategy and technological innovation influence export performance but later enjoyers higher degree of influence, and also the results revealed a significant relationship between the type of strategy and innovation in these companies. However, the results revealed that the environment have significant influence on the relationships of the exogenous variables (types of strategy and technological innovation) and mediates these relationships.

Nowdays Iran economy and therfore many businesses are facing recession, decrease in demands and liquidity problems. This issue indicates the necessity of paying attention to customer satisfaction and loyalty in order to ensure coming of stable cash flows toward companies and to reduce the costs of marketing activities and enhancing the effectiveness of that through word of mouth marketing of satisfied and loyal customers. The purpose of this study was to investigate the relationship between consumer interests, customer satisfaction and loyalty towards the Hacoupian (active in the apparel industry) products and its impact on positive word of mouth advertising about the company's products. This research is an applicable quantitative-corrolation research which Seeks to describe the relationship between benefits, satisfaction and loyalty of customers towards products and stores of Hacoupian. The research data is collected through closed questionnaire. By hypothesis testing, it was determined that the resolution of needs and emotional interests of buyers makes them satisfied of Hacoupian products and stores and leads them to Attitudinal and behavioural loyalty and positive word of mouth marketing. Companies have to satisfy customers' needs in different ways and provide a suitable environment for clients so that they can gain emotional interests.

This study sought to evaluate factors influencing Perception of the university brand in Shahid beheshti university students Inorder toeffectively and strategicallymanageit. Inthisregard, the impact ofbrand commitment, brand essence and symbolic representation of brand were evaluated. The statistic population of this research is studentsof Shahid beheshti university. The sample size was determined by using the Cochran formula and that determined 372 subjects. For sampling used from non-random sampling method. Datawasgatheredthroughquestionnaire and analyzed by correlation and structural equationanalysisby AMOS. 21. results indicate that the brand commitment and brand essence affect brand perception But symbolic representation do not have significant effect.