MEDIA STUDIES
Year:2014 | Volume:8 | Issue:23|Papers Count:14

The information society is developing with an astonishing velocity. While the industrial society of twenty century is replacing quickly by the information society of twenty first century, the New madern world is passing through a fundamental transformation. This transformation would basically charge all aspect of our lives. the objective of research getting knowledge about the process of sanctioning laws on information society and free information in the united Nations meetings, as well as making the Iranian society familiar with the main discussions on information society and free information, in order to get active participation in information society.

Nowadays mass media with their clear and specified performances have found a special position. So that they have changed to the most remarkable factor of order social security correlation and public cooperation. It is certain that media with regard to their quantitative and qualitative development can act as opportunity or a threat for durability and consistency of security sense. The media can tarnish the boundary between reality and unreality and conceal information and show a disturbed of crime criminal and guilty person. There fore by providing an incorrect and unreal face of the amount of crime and performance of penal justice system the media increase insecurity sense and cause people to support security-based systems.So that increasing reference of people to criminal news published in mass media is consistently related to tendency toward security-based plans and disagreement with recycling plans. By increasing media pressure for imposing severe policies possibility of developing human-based approaches is disturbed and an opportunity for emerging and growing security-based plans is obtained.

This research studies role of public relations in educational activities universities and first concept of public relations in contemporary periods is introduced and then role of public relations is raised as the most important managerial strategy for coordination, information transmission and culture building in the universities and also as an institution which can act in systematic, planned and measured way in order to strengthen interaction and understanding between different sections of the university. Public relations can strengthen their activities by measuring the accurate plans by using information and communication technologies and transmitting rapid and updated information and paying attention to audience focus principle. In this way, it can leave trust and desirable mental image in intra-organizational and extra-organizational dimensions by providing optimum services and clarifying information. In this research, Gronik Hant Theory has been used.He studies role of public relations, distribution of correct information, transmission and reflection of the organizations’ information to people. In order to explain cultural development, Theory of argyris, have been used. In this way, the organization design should align needs of the people for personality growth with needs of the organization for productivity.In this research, survey method has been used and data have been collected through questionnaire. Statistical population of this research was students of Islamic Azad University, East Tehran Branch. Sample size included 300 students and samples have been randomly selected in this research. Data were analyzed in two descriptive and inferential levels. In descriptive level, Spearman Correlation Coefficient was used using tables of frequency, frequency percent and dispersion indices and central indices and in inferential level; Spearman Correlation Coefficient was used based on measurement level. Considering test of the available hypotheses and analysis of the findings, it can be concluded in this research that the more the news broadcasting in different fields, the more the information of the students of Islamic Azad University, East Tehran Branch.Some strategies were presented for cultural development and the most important work in the field of culture is expansive investment in information technology.

Iranian society has been exposed to a great deal of cultural and social transformations in recent Decades.Internet entrance is one of these changes; internet is a phenomenon which has great influences on different aspects of social life.Also, values are one of the most remarkable sections of cultural system at large level and character system at small level and have a large influence on peoples' mental and behavioral paradigm and have share on different aspects of individual and social issues.According to swift changes in man's different facets of life in recent years, values have been changed in various aspects.Therefore changes of values can be deemed of one of the achievements of internet. The main goal of the researcher in this survey is to study the role of internet on family's values (a study on Tehran youths, region 15)To conduct this research, Survey method has been exploited and according to Kukran formula, the sample of this research includes 389 people of Tehran youths, region 15, aging 18 to 28 using internet and designated by method of incidental sampling.By using surveying data, two aspects of traditional and rational values have been examined.The major instrument for gathering information in this survey is questioner which has been analyzed through descriptive and explanatory statistics and through SPSS software.In this research, after studying the aspects of traditional and rational values, and also influential elements on youth's values, by using theories of scope of communications and theories of scope of value, role of internet on family values has been examined from various aspects.The results illuminates that using of internet has positive and cumulative effect with tendency on rational values and decreasing effect on traditional values.

Development and strengthening of public relations and a proper balance in organizations and ongoing training for managers and employeesin the field of success and goal achievement is very effective. this research is an attemptto inform the public relations units at Azad University in Tehran province are examined and determine the level of satisfaction of staff and faculty members of public notification is towhat extent.

Nowadays computer games, not just a means of entertainment and recreation. Information and communication technologies are one of the largest industries in the world. Industry in the past two decades Tremendous impact on the hardware and software used in the world is left. The impact of video games on personality and mood in adolescents is a concern. Always a lot of discussion and argument raised And areas for further research that provides social and Review. This study seeks to To introduce the cyberspace and computer games Their effects on behavior and mood in adolescents show This study examines the impact of video games on aggression in adolescent boys 16-20 years of professional players in karaj city. This study is casual comparative method. The study population of All young professionals players in Karaj city that the volume is 135.The sampling was carried out using a sample of 100 people from Cochran formula are determined. There are three Game net of 15 Game net that professional players attending the game. Measurement tool in the study of the Buss and Perry Aggression Questionnaire researcher made questionnaire has been used in video games. The data from this study were collected through two questionnaires have been Analytics. Firstly, the method of statistical data In this section, the tables and graphs and..., The descriptions were investigated. And on the other by appropriate statistical tests between the components of the professional players of video games and aggression is ANOVA was used for statistical analysis of covariance analysis The results showed that the type of violent video games on adolescents has a significant impact. Type of aggressive video games on all components except the difference was significant hostility Impact has. Well as the duration of using computer games On aggression Young professional players and all its components have been meaningless. Thus, we can conclude That those who are playing professionally All are aggressive. Finally the computer's impact on education, significant physical aggression is just aggression The research group of students enjoy school more so than physical aggression. Conclusions Proper training results using computer games according to duration of use and type of play shows. Because education reduces aggression and finally leads to spiritual promotion.

Feminist theory, a branch of research that is interdisciplinary gender as a central organizing concept considers the experience.Military feminist theory can be generalized and widespread ideas about social life and human experience as a woman centered perspective of elaboration has been updated. The social and cultural assumptions and prejudices, the media representation of women in a manner and in a way that is familiar with feminist themes in media studies and communication are essential. The media portrayal of gender roles are learned through socialization processes differ from culture to culture.In this article, the discourse of radical, socialist, liberal, despite the many differences in the pattern of social control critical communications and media representations have in common and similar understanding of gender as a category, and we seem contradictory meaning are pervasive and historically proven. Considering the importance of the age of communication, information, and the role of gender in media focus and media pundits and experts in the field of women's studies, reflection and study on this subject is important. Type of study; descriptive - explanatory and techniques for data collection and document library, along with a model in the field of feminist media studies and theoretical approaches are relevant in this regard.

Contemporary society of Iran is in transition stage from ancient views to modern ideas. In process of changing the life style, phenomenon of political participation means opportunity for a lot of citizens to engage in politics. In modern societies, the media is primarily considered as the fourth pillar, a pillar that is associated with both public and governments. The role of the media in participation makes sense here. What empowers media is its ability to shape public opinion to support or on the contrary to the governments. Therefore, it can be stated that media is a main intermediary among the policy makers and the population.The research hypothesis is that there is a relationship between media and political participation in view of the voters. The research method is descriptive-survey and the tie between the variables is correlation which has been performed by using questionnaire. Statistical populations are instructors of Islamic Azad University of Saveh who are 100 persons. The results have indicated that there is a strong significant relationship between media and political participation in view of the voters.

Islam calls for faith and guided by a friendly invitation is good for people searches and blessing them with the eyes of faith in God is revealed to them. Islamic public relations should be maintained with high values in management decisions and strategies regarding the environment and help the audience. In this paper, the development of public relations in organizations, first introduced the concept of public relations in the modern era, and in addition, describe the role of religious values in public relations, According to the theoretical framework to examine the relationship between religious values and the development of public relations in organizations referred Finally the results of testing hypotheses is presented.

“Institutionalizing” in means providing background and conditions that lead stability, persistency and performance by mutulipile others for desirable behaviors, always an essential issue, in the humanities and especially in management, but institutionalizing is a difficult, complex and long term process. In this condition, TV plays a significant role in influencing human thought and behavior. This study, answerd to this question that how can institutionalize any matter through the TV.Research community consist management experts that familiar with the concepts of media and media pundits that had been familiar with the concept of management. In the base of Grounded Theory and with snowball sampling, thirty expert has interviewed and general model for institutionalizing by TV is extracted. Emerged theory and model suggests that institutionalizing any matter has requires necessary background, creator conditions and adoption of appropriate strategies, although the role of confounding factors in this process do not should be covert out of sight.

The present paper studies factors affecting trust of Tehrani citizens in performance of Public Relations of the Judiciary.Variable of trust of Tehrani citizens in performance of Public Relations of the Judiciary was measured with dimensions of honesty, frankness, sharing, cooperative tendencies, and trust.Sample size included 400 citizens of above 20 years residing at districts 1, 6, 9, 14, 20 of Tehran who experienced reference to the Judiciary for at least 1 time until 2012 and were selected in cluster sampling method. This research was conducted in survey method and with questionnaire which was organized as Likert scale. To test research hypotheses, F test, Pearson Correlation Coefficient in level of P<-0.05 and regression analysis and path analysis have been used.Research results showed the presence of significant relationship between variables of socioeconomic base, security feeling, satisfaction with performance of the Judiciary and no significant difference was found between two gender groups of women and men in trust in performance of the Judiciary.General results as regression analysis showed that the major effective variables by order o priority include satisfaction with performance of the Judiciary with beta weight of (0.24), sens of security beta weight (0.17) and socioeconomic base with beta weight of (-0.06.) Generally, the corrected correlation coefficient is equal to 0.50 which indicates explanation of 50% of changes in dependent variable by total independent variables. In addition, there is high correlation between total independent variables and dependent variables based on multiple correlation coefficient of R=0.71.

Students' thesis (Science Communication) Tehran University and Research Science opportunities and threats in cyberspace than it is compared with. The main objective of this thesis, understanding the perspective of Tehran University and Research Science (Science Communication) to the opportunities and threats in cyberspace is that the answer to that attitude in terms of how much time the use of cyberspace, the confidence level content in virtual space, the virtual space of the training, the attitude of the impact of gender in cyberspace tendency among students of Tehran University and has studied Science. This study relied on the theory of the information society, a society influenced by technology. This method of survey and measurement tools and an online questionnaire and hand outcome of combining these two questionnaires, the target population consisted of 82 students who graduate degree communication sciences in Tehran and the Science of Research.The most important results of this study show that most students spend long hours in the use of cyberspace, they believe that there is freedom of information in cyberspace, cyberspace has met them in their field of study This space has been provided on the interactive relationship with users, who have access to news and scientific achievements, as well as the space of boat users, including harm men and women, but the severity of this injury is different than the gender of Internet users.

Social and cultural mass media that has multiple roles according to different classes of society, can be associated with both positive and negative consequences. The media consequences in general categorized within the theories of message effects and anomalies are discussed. This research trying to compare the attitudes of the population (citizens of Yazd) through comparing different views and surveying, including welfare and justice experts, univeraity professors and people of Yazd, the severity of social harms and the impact of social media are discussed. This study aimed to describe social harm conditions in Yazd pariculary in terms of the media will respond to the following questions: 1-Yazd citizens' attitudes about what social harms are? 2-Views of Yazd citizens, regarding media influences on social harms? How the media influence the vulnerability of Yazd citizens than other social factors in Yazd. The research found that the citizens of Yazd blaming satellite television, radio and television programs and Internet respectively with a view to the possible deleterious effects on social harms. Also, unemployment, social discrimination and socializing with abnormal people are the main cause of the trauma (addiction, divorce, robbery, child abuse, homicide and suicide) in yazd.

The purpose of this study is the relationship between professors’ communication skills and educationale effectiveness in Tehran girls’ Technical & Vocational University of Valiasr. Forthis study, using a survey technique with question nairesa random sample were asked in 197 students in 12 fields in Valiasr University in 1391 using. After that data analysis by using software Spss, inferential statistics were used in the analysis included the Pearson correlation co-efficiencies.After analyzing the results, we have performed:As much more professors’ communication skills strengthen, the educational effectiveness of scientific groups, motivate students learning and increase academic achievement and professors’ communication skills both verbal and non-verbal will further strengthen the effectiveness of scientific groups increases.