MEDIA STUDIES
Year:2014 | Volume:9 | Issue:24|Papers Count:14

The effect of messages on the human mind and feeling will be remain almost permanently if they are sent to the heart through the intellect and will make the person to believe and trust them. This research is trying to show how and how long messages can stick in public mind and how they can be used in terms of architecture, material and color in order to transfer messages and maintain them.Thus, this article mainly aims to assess the physical and structural elements in architecture in conveying religious messages to the audience structural elements. In this regards, after reviewing the Islamic and mosque architecture in brief, the existence of a relation between some factors as the color, lighting, height and finial of architecture in religious buildings and religious practices or religious behavior of the audience is examined.The importance of this research is in that it shows how and how long messages can stick in public mind and how they can be used in terms of architecture, material and color in order to transfer messages and maintaining them.In this research both field and library methods are used simultaneously and research tools include studying the written documents by fiche takingThe study used data from two populations: All experts (academic and non-academic) who are familiar with the type of architecture in this study.This research tried to assess the physical and structural elements in architecture in conveying religious messages to the audience structural elements. The results showed that there is a relation between some factors as the color, lighting, height and finial of architecture in religious buildings and religious practices or religious behavior of the audience.

The overall objective of this study was to investigate the factors influencing entrepreneurial managers, public relations agencies in Tehran.The statistical sample consisted of 93 managers, public relations agencies in Tehran Islamic Azad University of Tehran-based units, ministries, non-governmental organizations and government departments and agencies in Tehran in 1391 working in the centers are up.The descriptive survey research method was used. Measuring devices tested consisted of 17 questions based on the characteristics of entrepreneurial managers view 5 Factor is made by Lamp and Michael Caine Heath Vds.The questionnaire included five post-traits entrepreneurs, innovation, risk-taking, ftarasrgzar strategy is based on competition and independence is assessed by Likert scale used. prsshnamh completely "disagree, disagree, somewhat agree, agree, totally" agree) was determined. Reliability based on Cronbach's alpha for each of the questionnaire (17 questions) was 0.855 of entrepreneurial managers. This increase reflects the internal consistency of the questionnaire is quite acceptable. In estimating the validity was determined that all of the questions, there was a significant correlation with the total test. To analyze the data, frequency tables and correspondence tables were analyzed by Spss software.Findings showed a significant positive correlation between Components of innovation, risk, strategy based on race and gender entrepreneurship and independence between the components of an effective and experienced there but there is no meaningful relationship with the entrepreneur.

This research will have five principal outcomes. First, it provides a theoretical explanation for why customer relationship management (CRM) affects gaining desired outcomes from relationship between customer and service provider. Second, it provides a more complete evaluation of the role of Information Technology in CRM activities. Third, it develops and validates a number of measurement scales which are required for testing the proposed conceptual model. Forth, by studying CRM on the basis of communicative approach, it reinforces explanatory and interpretative ability of Marketing Communication Theory, and finally, this study is highly valuable because it provides experimental evidence on value of CRM to organizational managers and experts, and provides a collection of customer-oriented criteria and measures, which enable managers to identify roots of failed measures. Thus, this project seeks to provide a model to evaluate CRM based on Communicative Approach. Statistical population in this research includes all journalists and editors of non-governmental specialized journals in city of Tehran as well as subscribers of these journals. Given the two statistical populations were limited and large, multistage sampling method was used. Descriptive-survey research method was used, and conceptual model was tested using structural equations modeling and confirmatory factor analysis with the aid of Lisrel software. Considering the obtained results, all hypotheses of this research were approved for both statistical populations, and by comparing the results of evaluation of conceptual model on the two statistical populations, one can find out that the levels of impact of model’s variables on each other is approximately higher among editors and journalists compared with subscribers, which suggests that views of editors and journalists of non-governmental specialized journals of Tehran are more consistent with relations governing components of this model, compared with those of subscribers.

The present research is an attempt to study the effects of television advertisements, commissioned by Tehran Province Water and Sewage Co. on encouraging the citizens of Tehran to economize on the consumption of drinking water. Furthermore, the effects of television advertisements on promoting citizen knowledge of drinking water shortages in Tehran, the effects of how this knowledge would influence their attitude towards the optimization of water consumption, and the effects of citizen attitude towards their reactions in dealing with water shortages have been studied in an integrated form based on Fishbein & Ajzen contentment pattern, and Knowledge – Attitude – Practice (KAP) communication pattern.This research is a survey conducted through the use of questionnaires, and the 385 samples were chosen through a cluster method from the six districts of Tehran Province Water and Sewage Co. The data produced by this research indicates that the citizens of Tehran share a positive view of television advertisements, and the promotion of their knowledge has changed their attitude into showing a more convenient behavior with regards to the drinking water supplies of the city of Tehran. This research indicates that despite the positive attitude of the research samples toward television advertisements, the principal hypothesis based on the direct relationship between television advertisements and the level of economization on drinking water is not significant. The relationship between television advertisements and the level of citizen knowledge regarding shortages of drinking water is not significant either. Despite the existing correlation between the variables of knowledge, attitude, and behavior with the level of economization of water by the samples, these variables do not seem to be effected by television advertisements. Besides the aforementioned hypotheses, the relationship between some other independent variables and economization of water were studied and significant differences regarding the economization of water, were only seen among the six districts of Tehran Province Water and Sewage Co. The data produced by this research supports Fishbein & Ajzen theory and KAP communication pattern. The confirmation of the analytic pattern of the research means that the knowledge of individuals could influence their attitude, and the attitude of the individuals could in turn result in a concordant change of behavior.

According to divine world-views, all parts of the universe have various potential and actual communicative capacities in terms of nature as well as the Creation, which reach to their height in human being because he enjoys the spirit. The spirit in turn provides human with infinite material as well as trans-material communicative capacities.Thus, in addition to natural guidance, which there are among all the Creature. Human has guidance by prophets since he have a critical responsibility and mission as a best among the Creature. As a result, human can communicate in order to achieve goals and carry out his tasks and duties through utilizing instructions by prophets and most importantly, Mohammed the Holy. The Holy Quran spells out four natural and religious communicative domains: communication with God with human species; himself; and with the universe, and of course, proposes eternal instructions regarding them. In this framework, this article argues that the Holy Quran reflects Naba’s (extra ordinary news), conceptual primacy over Khabar (news), which can be useful in contemporary turbulent world.

The study entitled "Survey respondents view the virtual social networking (Facebook) and their satisfaction with various aspects" took place, is an attempt to clarify the scope of the contact angles very dark social network research in Iran. For this purpose, 149 cluster sampling method from Tehran five geographic regions (North, South, West, East and Central) were selected and answered the questionnaire. Head results between the views of respondents and satisfaction of news, information, and knowledge, and social use of social media trust there are significant differences. In addition, the results show Head: Between gender and satisfaction Facebook aspects of news, information and awareness, social use, but there is no significant difference between gender and satisfaction Facebook dimension of trust in the media, social difference.

The age of information has laid the ground for revolutionizing human life in every aspect, thanks to factors like the phenomenal growth in information technology. Meanwhile, diplomacy, with a precedence as long as history itself, and as always, based on the two main elements of information and communication, has been prone to be affected by the features of the age of information more than any other social domain. Connection of far apart governments together via electronic networks, facilitation of entry to the international arena for new players, free flow of information, domination over the internet, are all tell tales about a procedure that has changed diplomacy both in appearance content, making it in need for a new and fundamental re-definition and modification, giving birth to new forms of action, such as digital diplomacy which are now important, given their role in relations between governments and international organizations.Digital diplomacy, in a general sense, means solving problems in foreign policy via cyber space while paying special attention to the technical aspects of improving communication and the role of the media in serving diplomacy. The present article tries to prove that cyber space is changing the frameworks of diplomacy and international policy. Initially, in doing so, it presents issues proving the fact that influential international media and networks employ the vast facilities of cyber space to materialize their own political goals in western countries and especially in the US. As for the next step, the article argues that these media by the use of effective cycle of medium and taking reactionary stances, attract audiences on one hand, and on the other, have an effect on global events by mobilizing individuals in social networks and coordination of goals and symbolizing the ambitions of various groups and gatherings. So, the capabilities of international and social media and networks are understood and grasped by politicians as the fats that have shaped the main part of priorities in diplomacy.

According to ever-increasing impact of media on the audience especially the press, it is necessary that we study the sense of audience and absorb them more.In this research we want to compare audience's satisfaction on Hamshahri and Iran newspaper and after that the media are able more absorb the audience and continue with more power and knowledge.

As with any academic field, terrorism studies is in large part constituted by an identifiable and fairly consistent set of shared assumptions, narratives and labels about its primary subject as well as an accepted body of knowledge-generating practices. These narratives, assumptions and knowledge-generating practices function to define the field’s ontological, epistemological, methodological and ethical-normative approaches which can be found in much of the field’s primary output, particularly by its leading scholars. Since, nowadays there is a great knowledge about different dimensions of terrorism that should be studied in term of interdisciplinary and analytical matters. In this regard, we can address about formation of critical terrorism which attempts to explain terrorism phenomenon. So, the main question of this paper is that if critical approach could establish a comprehensive frame for studying terrorism as it did in other fields. For this aim, by applying critical approach to terrorism in two steps, including; deepening and broadening terrorism research shows that such critical view not only reveal shortage of dominant traditional paradigm such as, lack of self- reflexivity, lack of contextualization, ahistoricity, statist bias, media censoring, dearth of fieldwork and so on, but also provides more comprehensive framework for terrorism studies.

Present research investigates “evaluatation of media ethics in Hamshahry newspaper” from perspective of communication science and journalism students of Allameh Tabatabai University in the academic year 2013-2014. This research is conducted through survey research. For data collection, questionnaire is used. Population studied included all undergraduate students, masters and doctoral degree in journalism and communication science of Allameh Tabatabai University who are studying in these schools, their number is 1280 persons. The questionnaire was handed out to 384 students as the research sample randomly. Survey results showed that the negative correlation between socioeconomic status and satisfaction with speech and weak (0.144) and 95% confidence level, this relationship has been confirmed between respecting freedom of expression and media ethics in the newspaper among the respondents, there is a significant relationship with a strong correlation coefficient (0.736) and there was a significant relationship between the accuracy of Hamshahry newspaper and media ethics a strong correlation coefficient (0.774) and 99% confidence level of significance was confirmed, between privacy of Hamshahry newspaper and media ethics strongly correlated with (0.427) and 99% confidence approved.

Today, the emergence and spread of new media and their undeniable impact on society, especially its communication on all aspects of human life extends, from the perspective of sociology is to find a social nature. Approaches and approaches that reveal the role of the media in the amount of social interaction and communication are key to improving them based on social relations and interactions between individuals and institutions are located. The Internet as the main medium of communication in the modern plays an essential role in these interactions .this social media, they are somewhat susceptible.We're going to look at sociological research, the role of the Internet, social media, and pay students. The independent variable in this study, the Internet and social relations of the dependent variable. About the extent of social relationships (at the level of family, friends and community members) to the variables (rate, duration of use and type of Internet use) are discussed, results showed a significant relationship between Internet use and the amount of there is no relationship between the family and friends of this relationship, the relationship is significant. It also became clear on the relationship between Internet use and the level of relationships; social activities on the Internet at the level of social relations have played a role in all three levels.

In the present era of information and communication revolution pervades geographical boundaries and dramatic changes has been created in the global arena, media can be such a useful tool to help the modern man have desired life, ideals and fruitful using the latest scientific phenomena; furthermore, if the tool is used incorrectly or in bad faith can act as a devastating and catastrophic force. To have audience will be able to protect themselves against media destructive consequences and challenges in life alongside present plural media by enjoyment of well informed and actively media should create new literacy that is called by the name of media literacy. Literacy media in addition to considerable ability in traditional literacy that is reading and writing skills creates the ability to analyze and evaluate messages and data transmission to others in various formats and by different instruments in man. It also enables people to understand media work procedure and how meaning it, i.e. the nature and purposes of media produced messages and effects and techniques of various media which make him out of the mere consumerism and resist him against the damaging effects of the media.To clarify this issue, the study seeks to answer the question that what is approach of media literacy in developing countries? In this research, comparative study is used based on library and document method using information written resources, documents and valid scientific evidence needed to answer the research question were collected and presented. The author has tried to represent the approach of developed countries such as UK, Canada, Japan and the United States to promote media literacy in their communities.

In this study, in order to find out The Role of Cultural Factors Affecting On Knowledge Management In Tehran Sharg (gyam Dasht) University Staff &, Teachers opinions have been brought up and investigated. And also some different opinions among Tehran Sharg (gyam Dasht) University Staff &, Scholars were gathered and analyzed and then the presented opinions by them have been used.The method conducted in this study is field research and library literature one. In terms of the way of conducting, it will be correlational research and in terms of the research purpose, it will be among applied researches.The statistical population of this study is whole Tehran Sharg (gyam Dasht) University Staff &, Teachers. To accomplish the purpose of the study and because of the vast numbers of Staff &, Scholars in Tehran Sharg (gyam Dasht) University,Non random selecting has been used. Around 120 Students in Tehran Sharg (gyam Dasht) University. So Nonprobability method was available to be used. In order to gather required data and information in this study, a questionnaire containing 28 questions, which has been compiled by the researcher himself, was given to the participants. Based on Cronbach’s alpha, the validity of the questionnaire mentioned above was estimated 0.74 that shows its high validity.In Next Phase, the researcher has analyzed and interpreted the data gathered. Both descriptive and inferential statistics have been used to analyze the data of this study. Description of data has been presented in table representing different indices such as k2-test were used to get into the proper conclusion and test hypotheses.

Technology development in producing, processing, releasing and usage of information caused a deep change in relationship between humans and organizations. Now a day in developed society, organizations move toward by use the strategy of data and relation technology in the realm their goals. In the meantime, Public Relations as the most basic and most important unit of any organization plays the role of informing and a strong communicating bridge between staffs organization and external milieu. This unit can be the corridor for changes and provide necessary awareness for accelerating the change process by training instruments it holds. Also public relationship or necessary skills can be effective in top management so that management be accompanied in change processing. If we accept that use of data technology and relationship in a basic change is positive and effective, with the adoption, public relations find a new face that one way of providing of this new face is changing public relation from traditional to electronic. The electronic public relation can firm its activities with detailed plans measurement by data technologies and communicative with quick Informing and on time and considering to Pivotal of audience, so that by providing optimized services, clarification of the information, leaves a sense of trust and good mental picture in internal and external dimensions of the organization. The basic purpose of this essay is surveying of effective factors electronic public relation and also we try to offer the meaning, benefits, limitations and challenges facing electronic public relation, to the extent possible.