MEDIA STUDIES
Year:2019 | Volume:13 | Issue:4 (43) |Papers Count:8

The way of informing has been changed based on virtual spaces; therefore, information sharing and access to economic, political, social and cultural information have also changed. For this reason, the press has to change its strategies and it is necessary to take advantage of innovation. In this regard, the present research has been aimed at innovation in branding of newspapers for desirable value creation in the country. The research method is descriptive-correlational. The statistical population includes experts, media experts, concessionaires, directors and editors of newspapers. Using convenience-sampling method, 125 of them were selected. A researcher-made questionnaire was used to collect data. To analyze the data, Pearson correlation coefficient and linear regression were used. The results indicated that there was a positive and significant correlation between the true quality of the product, the environment, professional ethics and employee relationships, and customer support with brand equity. Nevertheless, there was not a significant relationship between cost and brand equity. Linear regression results also indicated that customer support contributes to the prediction of brand equity.

Nowadays, if organizations pursue sustain growth and development, they have to consider the definition of mission and vision. Amoozesh channel as a media organization take a great social responsibility and to meet its high goals and objectives needs to strategic planning which considers environmental fluctuation and complexity. The goal of this research is to define mission and vision of amoozesh channel of Islamic republic of Iran broadcasting as the first step of strategic planning. To achieve this goal, this research uses in-depth interviews with executives of media organizations and academics. These interviews had analyzed with codifying and categorizing of 240 meaningful sentence. Repeating codifying reduces these sentences to 120 relevant sentences. After that, the analysis of these sentences resulted in 11 categories for mission framework and 3 category for vision platform. Finally, this categories shaped the mission and the vision of Amoozesh channel.

The purpose of the present study is to extract and level the components of effective on increasing the effectiveness of internet advertising. Therefore, in the mixed paradigm, in the first step, using the qualitative content analysis method, the components of increasing the effectiveness of online advertising, from the texts related to the topic Investigations are extracted, which include: constitutive components, market components, audience components, product-related components, components of the message content content, infrastructure components, and strategic components. In the second stage, using the Structural-Interpretative Method (ISM), the components were ranked and the level of influence, impact, dependence and influence of these components were determined relative to each other, and the structural-interpretation model of these components, in increasing the effectiveness Internet advertising was designed. Based on this model, the most influential component of other components and the least effective component over other components are constitutive components. Therefore, media and advertising makers and advertisers consider this component as the least important component, and in the first encounter with the problem of advertising for a product, the least priority is given to this component. In contrast, based on the structured-textual model presented by the components of increasing the effectiveness of online advertising, the most influential component on other components in this area will be the components of the audience. However, this component has the least impact from other components of increasing the effectiveness of online advertising. The sum of these two features in the audience components will make the producers in the different domains give the highest priority to this component, and in the initial deal with the problem of advertising for a product, the first thing they will think, the related issues To the audience. Therefore, in some way, the audience and customer issues, as the basis of Internet advertising. Among these two components, there is also a spectrum of components with different priorities.

Customer engagement platforms such as gamification, co-creation and open innovation platforms have found popularity in recent decade and several industrial and service organizations are adapted to use them for marketing purposes. However, the results have been faced with challenges that are partly raised because of lack of specific measures to evaluate performance of these platforms. The current research aims to fill the gap by identifying specific measures for evaluation of performance of these platforms in Iranian automobile industry. For this purpose, after conduct of a literature review in marketing measures, a primary set of measures have been extracted. In the second phase, a panel of experts have been used to refine the measures and to adapt them with the automobile industry. After content analysis, 82 measure identified and classified into six groups of measures, including 1) Social media measures, 2) Application-related measures, 3) Findability measures, 4) Strategy measures, 5) Public relations measures, 6) Gamification measures identified. Findings of this research can be used by strategic management, marketing and other departments that are related to performance evaluation of customer engagement platforms.

The present research investigates the relationship between the rate of “ Media Literacy” and “ Social Well-being” of working women in 2 companies “ Shoniz” and “ Parlar” . Standard quiestionnaire is used to collect information and is done in quantitative method and survey technique. The statistical society is working women in “ Dadash Baradar Industrial co” which includes 140 woman and “ Parlar Asia Industrial co. ” that includes 60 woman. The quiestionnaire is distributed among all of the 200 women. The research finding showed that there was a meaningfull relationship between the independent variable “ Media Literacy” dependant variables indicators including “ Social Actualization” , “ Social Coherence” , “ Social Acceptance” and “ Social Integration” except the “ Social Contribution” and these four hypothesis are accepted. But there isn’ t any meaningfull relationship between predestinate variables including “ Age” , “ Marital Statue” and “ Socio-economic Base” with Social Well-being. Also a meaningfull relationship is seen between Age and Media Literacy. The result of linear regression analysis showed that Media Literacy could explain 11/2 % of Social Well-beings changes and 88/8 of the remaining changes were affected by the other variables and factors that aren’ t included in this research. Also Media Literacy had the effect equal to 34/1 % on working women’ s Social Well-being. It means that by increasing one standard deviation of Media Literacy, the rate of Social Well-being among working women had been increased equal to 0/341 of standard deviation. So it can be included that there is a relationship between Media Literacy and Social Well-being.

Educational Empowerment of graduate students of Media management of Islamic Azad University, Tehran. The research method was a quantitative approach. The present study is applicable to the target dimension. The statistical population of this study was 200 students of Ph. D. and Master Students of Islamic Azad University of Tehran who were selected by random sampling according to Morgan table. A data collection tool is a researcher-made questionnaire. In order to formalize the questionnaire, experts ' opinions were used. The reliability of the questionnaires was also assessed using Cronbach's alpha test. Due to data analysis, inferential statistics such as t-test, Spss, PLS and exploratory factor analysis. Using the theoretical bases of a combination of four approaches and two models, 12 components and 80 indicators of university students' empowerment were studied. The findings of the study indicate that the graduated students of the statistical society are in a better position than managers in terms of managerial capabilities. The development of managerial and Educational capabilities based on the presented model can improve critical thinking and critical micro-thinking and meta-cognitive development in graduated students and faculty members who challenge the university.

Ads today form an important part of media production. The general rule is that a program compiled and selected by a religious medium containing news, propaganda, education, etc., contingently contains useful and constructive messages for the average audience, in other words, if not useful, at least Not harmful. This exploratory research has devised a comprehensive model design for the effective monitoring of the media propaganda. Shari'a is a process by which all affairs in the media are monitored by sharia observers, so that advertisements delivered to the audience do not contradict the standards and templates for a religious media based on Islamic law. For this purpose, after selecting the variables approved by the experts, after the exploratory factor analysis, five influential components of the Shari'a media were discovered. In order to investigate and study the effect of the discovered components, 400 questionnaires were distributed among the media audience and 386 were collected using the equation-solving method the structure was approved by using the graphic imus software. The obtained model of modeling and the analysis of relationships indicate that the five components of spiritual achievement of propaganda, normative system, media basket, value norms and media monitoring in this regard are influential.

The purpose of this study was to investigate and identify the factors affecting the production of creative programs in North Khorasan Radio using a structured survey and interview with the statistical community of all the suppliers and radio program developers of the Atrak network, which ultimately most developers and suppliers The authors point to creativity as one of the important elements in radio programming, and finally it was found that both creative and organizational components of the network are atractive, individual components and organizational components are important, but individual components are influenced by organizational components. Which according to the research results of creativity in shading and screw components the organization has become dimmed. Therefore, it can be said that there is a relationship between the "production components" of the "principle of programming", "individually effective variables" and "effective organizational variables" with "creative programming in the voice of the network of Atrac", which means that with 95% confidence "As the new components of creativity increase in production between developers and developers, the amount of creative programming in the network of Atrak also grows. Therefore, it is suggested that creative programming should be promoted with the specialized training necessary for designers and developers, as individual components will improve with the excellence of the organizational components.