Purpose: The aim of this study is to investigate the effect of normative feedback on learning volleyball serves, vitality and interest to continue sports participation. Methods: Forty five female university students with age range of 18-21 years assigned into 3 groups: positive normative feedback, negative normative feedback and control group. During the acquisition phase, the participants performed 120 volleyball serves in the form of 12 X 10-trial block. After each trial block, all three groups became aware of their real mean score. Also, the two experimental groups were falsely notified of grou p's mean score and retention test was carried out 10 days later. Before and after the acquisition phase, the participation completed the questionnaire of vitality and interest in sports participation. Analysis of variance with repeated measures, one-way analysis of variance and co-variance were used for data analysis. Results: The negative normative feedback group had a lower volleyball serves scores (P = 0. 014), Vitality (P = 0. 04) and interest to continue sports participation (P= 0. 001) than the control group. Conclusions: The findings of the study showed that the coach’ s feedback can influence vitality, learning and interest to continue sports participation. Therefore, the coaches are recommended to pay enough attention to use augmented normative feedback.