Journal of Health Promotion Management
Year:2020 | Volume:9 | Issue:6|Papers Count:12

Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a descriptive-correlational study. 234 managers of sports clubs in Kermanshah province entered the study as a statistical sample by census method. Data were collected by the “ Foreman and Muni’ Internal Marketing Questionnaire” , “ Yi-Chin Liu Quality Service Questionnaire” , and “ Narver and Slater Market Orientation” . Construct validity, Cronbach’ s alpha calculation and combined reliability were used to determine the reliability. Data analysis was performed with SPSS. 22 and Amos 23 software. Results: There was a significant correlation between internal marketing and market orientation in sports clubs (β = 0. 87, P = 0. 001). There was a significant correlation between market orientation and service quality (β = 0. 10, P = 0. 015); Also, a significant correlation was observed between internal marketing and service quality (β = 0. 87, P = 0. 002). Conclusions: The correlation between internal marketing and service quality, the correlation between internal marketing and market orientation and market orientation with service quality has become significant. Therefore, the market orientation variable can be considered as a partial mediating variable. It is suggested that sports club managers help improve the quality of service in sports clubs through the implementation of internal marketing activities.

Introduction: Humor is having fun communication that has a sense in employees that always affects the results of their work. The aim of this study was to determine the correlation of humor in the workplace, support of managers and socialization of employees' humor with job embeddedness of employees of the Ministry of Sports and Youth. Methods: The present study is descriptive-correlation. The statistical population consisted of all employees of the Ministry of Sports and Youth (890 people. The statistical sample was selected based on Cochran's formula of 268 people using random sampling method (staff rooms) and convenience method (staff). In this study, the demographic questionnaire, “ Work-Related Humor Questionnaire; "Managers' Support of Humor Questionnaire"; "Coworker Socializing Questionnaire"; and "Job Embeddedness Questionnaire" was used. Face validity, content validity ratio, content validity index, convergent validity and reliability were confirmed using combined reliability and Cronbach's alpha coefficient Data analysis was performed in SPSS. 24 and SmartPLS software version 3. Results: Connecting humor has a significant positive correlation with managers' support for humor (P <001). While aggressive humor is not related to employee socialization (P <0. 353). Also, there is a positive and significant correlation between employees 'socialization and managers' support for job embeddedness (P <001). Conclusions: Connecting humor is positively correlated with managers' support for humor. Also, there is a positive and significant correlation between employees 'socialization and managers' support for jokes with job confinement. It is suggested that managers support humor as one of the important structures in the field of organizational behavior.

Introduction: Intellectual capital is an intangible asset of an organization that is effective in creating the spirit of entrepreneurship and innovation in the organization. The aim of the study was to determine the correlation between intellectual capital and entrepreneurship with the mediating role of organizational innovation in the staff of health and treatment centers affiliated to Shahid Beheshti University of Medical Sciences. Methods: The present study was descriptive-correlational. The study was conducted with 160 employees of health centers affiliated to Shahid Beheshti University of Medical Sciences, who were selected by stratified random sampling. Data collection instruments include; demographic questionnaire, “ Questionnaire Intellectual Capital” , “ Organizational Entrepreneurship Questionnaire” and the “ Climate for Innovation Questionnaire” (CIQ). The validity of the questionnaires was determined by the content and face method. Data are analyzed by SPSS. 25 and SmartPLS 3. 5 software. Results: Intellectual capital with entrepreneurship with a regression coefficient of 0. 27, critical ratio 655. 64, innovation with entrepreneurship with a regression coefficient of 0. 63 and a critical ratio of 0. 92 and intellectual capital with innovation with a regression coefficient of 0. 86, a critical ratio of 71. 37 positive and significant correlation has it. Conclusions: Intellectual capital is positively correlated with entrepreneurship and organizational innovation. It is recommended that policymakers and managers in the field of health take valuable steps to improve and make optimal use of this capital.

Introduction: Cancer has many consequences, including psychological effects such as stress and depression. The aim of this study was to determine the effect of spiritual therapy on post-traumatic growth, self-compassion and hope in women with breast cancer. Methods: The method of the present study was semi-experimental with pre-test, post-test and follow-up design and control group. The statistical population included women with breast cancer who referred to Firoozgar Palliative Medicine Center and Cancer Prevention and Control Center (Macsa) in Tehran. A total of 30 patients were selected by purposive sampling method and randomly assigned to intervention and control groups. In this study, to collect data from a demographic questionnaire, the “ Post-Traumatic Growth Questionnaire” , the “ Self-Compassion Scale” and the “ Snyder's Hope Scale” were used. The validity of the instruments was determined by convergent validity and their reliability by Cronbach's alpha method. The intervention group underwent "Spiritual Therapy" intervention in 8 sessions of 90 minutes. Data were analyzed in SPSS. 19. Results: There was a significant difference between the mean scores of the experimental and control groups in the two stages of post-test and follow-up. The results of analysis of variance on repeated measures showed that spiritual therapy is an effective on improve post-traumatic growth, self-compassion and hope in cancer patients (P <0. 05). Conclusions: Given the effectiveness of "Spiritual Therapy" in improving post-traumatic growth, selfcompassion and hope in women with cancer, it is suggested that this psychological intervention use to promote post-traumatic growth, self-compassion and hope in women with cancer.

Introduction: Nursing is one of the jobs that is associated with many problems and stressors in the workplace and family. The aim of this study was to determine the correlation between work-family conflict and happiness in the nursing staff of the selected Social Security hospital. Methods: The present study was descriptive-correlational. The statistical population of this study was all employees of nurses working in a selected social security hospital. 210 nursing staff were selected by using non-random and quota sampling method. The study used demographic questionnaire, “ Work-Family Conflict Scale” (WFCS) and the “ Oxford Happiness Questionnaire” (OHQ), which had validity and reliability confirmed in previous studies. Data were analyzed using SPSS. 24. Results: The mean scores of work-family conflict and happiness were reported to be 39. 89 and 118. 62, respectively. 52. 6% of nursing staff participating in the study have a high level of conflict between work and family. Happiness correlation with the family-job conflict variable was significant and inverse, but it was not significant with the job-family conflict variable. (P<0/05). Conclusions: Due to the significant correlation between happiness and work-family conflict, it is recommended to focus more on hospital staff and create a suitable supportive environment to enhance happiness.

Introduction: Major depression is one of the most common psychological disorders that affects a person's performance and has several negative side effects. The aim of this study was to determine the effectiveness of "Acceptance and Commitment Therapy " on emotion regulation strategies, dysfunctional attitudes and resilience in people with major depression. Methods: The study was a quasi-experimental study with pre-test, post-test and follow-up and a control group. The statistical population included people with major depression who referred to counseling centers and psychological services in Sari. 30 people were selected by simple random sampling replaced in the intervention group (15 people) and control group (15 people). In order to collect data demographic questionnaire, "Cognitive Emotion Regulation Questionnaire", "Dysfunctional Attitude Scale" and "Connor-Davidson Resilience Scale" were used. The validity of the instruments was assessed through the construct validity of confirmatory factor analysis and the reliability of the instruments by Cronbach's alpha coefficient. Data were analyzed using SPSS. 21. Results: "Acceptance and Commitment Therapy" is effective in improving emotion regulation strategies, dysfunctional attitudes and resilience in people with major depression (P <0. 05). Conclusions: Emotion regulation strategies, dysfunctional attitudes, and resilience in people with major depression can be modified through "Acceptance and Commitment Therapy". It is suggested that education based on this treatment be conducted with the aim of empowering and promoting the mental health of people with depression in counseling and psychotherapy centers.

Introduction: Evaluation of university teachers is a necessity in order to improve the knowledge of the community. In this regard, the performance evaluation instruments of university faculty members are different. Therefore, the aim of present study was to develop and Psychometrics "Scale of Performance Evaluation Criteria for University Faculty Members". Methods: The present study is of methodological type and includes two qualitative and quantitative sections. In the qualitative part, 20 semi-structured interviews were conducted with 20 university faculty members and experts in measurement and evaluation. From the qualitative findings, the initial scale was developed with 38 items. Then, in the quantitative part, the scale for measuring face validity, content validity ratio and content validity index was distributed among 20 faculty members and experts in measuring and evaluating. To measure the construct validity, the exploratory factor analysis method was used. Reliability was measured by 30 faculty members of Zanjan Branch of Azad University using Cronbach's alpha coefficient. Data were analyzed in SPSS. 23. Results: According to the qualitative findings, the "Scale of criteria for evaluating the performance of university teachers" was developed with 38 items. Items with a content validity ratio greater than 0. 42 and a content validity index greater than 0. 79 were retained (7 items were deleted). Structural validity findings showed that the designed scale has 6 dimensions (individual ethics, professional ethics, educational activities, maturity, executive activity, research activity). The reliability was obtained by internal consistency method (Cronbach's alpha coefficient) for the scale 0. 93. Conclusions: The "Scale of Performance Evaluation Criteria for University Faculty Members" with 31 and 5 point Likert scale, from strongly agree (score 5) to completely disagree (score zero) in 6 dimensions, has high validity and reliability. It is suggested that the above instrument be used in the evaluation of university faculty members.

Introduction: Divorce exposes adolescent children to severe physical, emotional, and social crises. Methods of reducing health-related problems include “ Cognitive Behavioral Treatment” and “ Unified Trans Diagnostic Treatment” . Therefore, the present study aimed to compare the effectiveness of “ Cognitive Behavioral Treatment” and “ Unified Trans Diagnostic Treatment” on emotional expression and fear of intimacy in children of divorce. Methods: Present study was a semi-experimental with pretest and posttest design with control group. The research population was children of divorce referring to the psychological service clinics of Bandar Abbas city in year of 2019. Number of 51 people were selected by convenience sampling method and randomly assigned into three groups (each group 17 people). The research instrument was including the demographic form, “ Emotional Expression Questionnaire” and “ Descutner and Thelen Fear of Intimacy Scale” . In the present study, face validity and reliability were investigated by calculating Cronbach's alpha coefficient of the instruments. The experimental groups received 10 sessions of 70 minutes with the methods of “ Cognitive Behavioral Treatment” and “ Unified Trans Diagnostic Treatment” , respectively and the control group didn’ t received training. Data were analyzed in SPSS. 19. Results: The methods of “ Cognitive Behavioral Treatment” and “ Unified Trans Diagnostic Treatment” in comparison to the control group led to increase emotional expression and decrease fear of intimacy in children of divorce (P<0. 05), but there was no significant difference between the two methods in increasing emotional expression and decreasing fear of intimacy (P>0. 05). Conclusions: Both “ Cognitive Behavioral Treatment” and “ Unified Trans Diagnostic Treatment” were effective in improving emotional health-related characteristics, especially increased emotional expression and decreased fear of the intimacy of children of divorce. Therefore, health experts and therapists can use the methods to increase emotional expression and decrease fear of intimacy.

Introduction: Sexual function is an important part of the life of postmenopausal women and changes in it, especially in menopause, can affect their health. The sexual function of postmenopausal women can be affected by various factors. The aim of this study was to determine the “ Cognitive-Behavioral Therapy” on sexual function and schemas in postmenopausal women. Methods: The method of the present study was quasi-experimental and its design was pre-test-post-testfollow-up with the control group. The statistical population of the study included all postmenopausal women who referred to Zanjan Health Center in 2020 to receive services. 30 individuals who had a sexual function score less than 28 with a female "Female Sexual Function Index" were selected by purposive sampling and randomly selected (by lottery) in two intervention and control groups (15 in each group). Data were obtained with the "Female Sexual Function Index" and "Women's Sexual Self-Schema Scale" in the pre-test, post-test and follow-up stages of the intervention and control groups. Content validity was performed by qualitative method and reliability was performed by internal consistency method by calculating Cronbach's alpha coefficient. “ Cognitive-Behavioral Therapy” was presented to the intervention group in 8 sessions of 2 hours. Data were analyzed using SPSS. 24 Results: The trend of changes in the intervention group compared to the control group in the measurement stages in the variables of sexual function (F= 25. 259 and P= 0. 001) and sexual schema (F= 4. 355 and P= 0. 021) significantly different (P< 0. 05). About 42% and 12% of the observed differences in sexual function and sexual schema variables are due to group membership (intervention), respectively. To compare these changes over time, Bonferroni Subordinate Test was used. Changes between pretest and posttest, pretest with follow-up were significant only in the intervention group (P <0. 05). Conclusions: “ Cognitive-Behavioral Therapy” has improved sexual function and schema in postmenopausal women. Therefore, it is recommended to use it to improve sexual function and sexual schema of postmenopausal women.

Introduction: Existence of consensus, empathy, convergence and social acceptance among ethnic groups is one of the ways to achieve social health and national cohesion in the multi-ethnic society of Iran. The aim of this study was to develop strategies and consequences of ethnic-cultural empathy in virtual social networks with the approach of national cohesion and achieving social health. Methods: The present study was conducted with a qualitative approach. The sample of the study was 32 experts and the criterion for selecting the experts was to have knowledge and awareness of the literature on the subject and also to have aristocracy over the community to observe the central phenomenon of research, which were selected purposefully and snowballs. Interviews were used using open and semi-structured questions to collect data. After reaching theoretical saturation, the data were analyzed by conventional content analysis method. Results: By coding and analyzing the content of semi-structured interviews with experts, 159 open codes were extracted and after aggregating the codes, 47 subcategories and 17 categories in the form of two main themes were identified as "strategies" and "consequences". Conclusions: The results indicate that according to the strategies and extractive consequences of the research, national solidarity and ethnic and cultural harmony will be established and positive participation will be strengthened by participation and facilitation in the implementation of the presented strategies. It is suggested that policymakers use these strategies to achieve national cohesion and social health of the country.

Introduction: Lifelong learning is an important issue in nursing education and nursing students need to understand the need to pursue learning throughout their professional life. The aim of this study was to identify the barriers to lifelong learning of nursing students in clinical learning environment from the perspective of faculty members Methods: The present study is a qualitative study with a content analysis approach that was sampled purposefully using semi-structured reply interviews with 19 nursing teachers during 2017-2018. To ensure the accuracy of the data, the credibility, conformability, dependability and transferability were used. Data were analyzed by content analysis method using MAX-Q10 software. Results: Barriers to lifelong learning in clinical learning environments in 6 main themes including: inadequate organizational environment, distorted professional status, lack of inter professional cooperation, poor socioeconomic conditions of nurses in the health care system, lack of physical facilities-technology, culture, economy and lack of evaluation system Based on performance was identified. Conclusions: Nursing students face a number of obstacles in the clinical learning environment that reduce their motivation for lifelong learning. It is suggested that the nursing education curriculum be developed with a lifelong learning and mechanisms be implemented with the support of the authorities.