RECOGNITION AND RANKING OF EFFECTIVE FACTORS ON ACHIEVING A COMPETITIVE ADVANTAGE FOR INSURANCE COMPANIES

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MAZLOOMI NADER; DADVAND SARA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH) Year:2012 | Volume:27 | Issue:2(106) Page(s): 81-109

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Title

RECOGNITION AND RANKING OF EFFECTIVE FACTORS ON ACHIEVING A COMPETITIVE ADVANTAGE FOR INSURANCE COMPANIES

Author(s)

MAZLOOMI NADER | DADVAND SARA | Issue Writer Certificate

Keywords

COMPETITIVE ADVANTAGEQ2

INSURANCEQ2

EFFICIENCYQ2

QUALITYQ1

INNOVATIONQ2

RESPONSIVENESS TO CUSTOMERSQ2

ANPQ2

Abstract

This paper identifies factors which help obtain a COMPETITIVE ADVANTAGE in INSURANCE companies. In addition, in order to determine factor priority for INSURANCE companies, their ranking will be discussed. We use the model of Hill and Jones which focuses on internal factors. This model has four dimensions: EFFICIENCY, QUALITY, INNOVATION and RESPONSIVENESS TO CUSTOMERS. To recognize indices of each dimension, we survey the literature to determine 13 indices as the most effective factors according to the industry experts’ points of views. Then, We study the views of senior management of INSURANCE companies, in order to a rank them using ANP method. According to senior executives in order to gain a COMPETITIVE ADVANTAGE, RESPONSIVENESS TO CUSTOMERS is the highest priority and QUALITY, EFFICIENCY and INNOVATION are next correspondingly.

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APA: Copy

MAZLOOMI, NADER, & DADVAND, SARA. (2012). RECOGNITION AND RANKING OF EFFECTIVE FACTORS ON ACHIEVING A COMPETITIVE ADVANTAGE FOR INSURANCE COMPANIES. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 27(2(106)), 81-109. SID. https://sid.ir/paper/100808/en

Vancouver: Copy

MAZLOOMI NADER, DADVAND SARA. RECOGNITION AND RANKING OF EFFECTIVE FACTORS ON ACHIEVING A COMPETITIVE ADVANTAGE FOR INSURANCE COMPANIES. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2012;27(2(106)):81-109. Available from: https://sid.ir/paper/100808/en

IEEE: Copy

NADER MAZLOOMI, and SARA DADVAND, “RECOGNITION AND RANKING OF EFFECTIVE FACTORS ON ACHIEVING A COMPETITIVE ADVANTAGE FOR INSURANCE COMPANIES,” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 27, no. 2(106), pp. 81–109, 2012, [Online]. Available: https://sid.ir/paper/100808/en

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