EVALUATING E-READINESS OF AUTOMOBILE INSURANCE CUSTOMERS (CASE STUDY: PARSIAN INSURANCE COMPANY)

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MAZLOOMI NADER; EMAMI KOUROSH; AARABI NARJES

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Journal: IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH) Year:2010 | Volume:25 | Issue:1 (97) Page(s): 97-127

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Title

EVALUATING E-READINESS OF AUTOMOBILE INSURANCE CUSTOMERS (CASE STUDY: PARSIAN INSURANCE COMPANY)

Author(s)

MAZLOOMI NADER | EMAMI KOUROSH | AARABI NARJES | Issue Writer Certificate

Keywords

COSTUMER READINESSQ3

ROLE CLARITYQ2

COSTUMER MOTIVATIONQ3

COSTUMER ABILITYQ3

ELECTRONIC AUTOMOBILE INSURANCEQ3

TECHNOLOGY & INNOVATION ACCEPTANCEQ3

Abstract

Customer readiness evaluation in insurance industry is very important in order to change customer behavior for accepting new technologies and substituting (or combining) with the other traditional buying methods. There is a close relationship between successful investment on e-insurance establishment and high level of customer readiness for internet buying. This research evaluates customer readiness for accepting automobile e-insurance and measures its acceptance level. Results show that among customer readiness variables, motivation is more important than two other variables, i.e. ability and ROLE CLARITY. Moreover, as a result of hypothesis testing, among all effective factors on COSTUMER READINESS variables, only age and gender does not show significant relationship.

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APA: Copy

MAZLOOMI, NADER, EMAMI, KOUROSH, & AARABI, NARJES. (2010). EVALUATING E-READINESS OF AUTOMOBILE INSURANCE CUSTOMERS (CASE STUDY: PARSIAN INSURANCE COMPANY). IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 25(1 (97)), 97-127. SID. https://sid.ir/paper/100866/en

Vancouver: Copy

MAZLOOMI NADER, EMAMI KOUROSH, AARABI NARJES. EVALUATING E-READINESS OF AUTOMOBILE INSURANCE CUSTOMERS (CASE STUDY: PARSIAN INSURANCE COMPANY). IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2010;25(1 (97)):97-127. Available from: https://sid.ir/paper/100866/en

IEEE: Copy

NADER MAZLOOMI, KOUROSH EMAMI, and NARJES AARABI, “EVALUATING E-READINESS OF AUTOMOBILE INSURANCE CUSTOMERS (CASE STUDY: PARSIAN INSURANCE COMPANY),” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 25, no. 1 (97), pp. 97–127, 2010, [Online]. Available: https://sid.ir/paper/100866/en

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