INTERNAL MARKETING IMPACT ON THE EFFECTIVENESS OF GROUP WORK IN HIGHER EDUCATION: CASE STUDY-UNIVERSITY OFISFAHAN

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NASR ISFAHANI ALI; FARROKHI MOJTABA; AMANI MOJTABA

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Journal: business managment perspective Year:2012 | Volume:11 | Issue:9 (42) Page(s): 41-59

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Information Journal Paper

Title

INTERNAL MARKETING IMPACT ON THE EFFECTIVENESS OF GROUP WORK IN HIGHER EDUCATION: CASE STUDY-UNIVERSITY OFISFAHAN

Author(s)

NASR ISFAHANI ALI | FARROKHI MOJTABA | AMANI MOJTABA | Issue Writer Certificate

Keywords

INTERNAL MARKETINGQ2

PRICEQ2

INTERNAL PRODUCTSQ1

COMMUNICATIONQ2

INTERNAL ENVIRONMENTQ2

EFFECTIVENESS OF GROUP WORKQ2

Abstract

Employees are one of the organizational capital. Empowered and satisfied employees is essential condition for development of organization. INTERNAL MARKETING is trying to create such capital.In this research the relationship between INTERNAL MARKETING and effectiveness of team work has been studied .INTERNAL MARKETING which looks to staff as internal customer and jobs as INTERNAL PRODUCTS is consider with four factors includes PRICE, INTERNAL PRODUCTS, COMMUNICATION, INTERNAL ENVIRONMENT and the relationship between these four factor with EFFECTIVENESS OF GROUP WORK is examined. The data collection method is questionnaire. Its validity has been confirmed by scholars and experts and Cronbach's alpha was used to assess reliability. Cronbach's Alpha calculated for INTERNAL MARKETING is equivalent to 85% and for EFFECTIVENESS OF GROUP WORK questionnaire is 90% statisticalsoftwaresuch aswere employedSPSS 18andAmos 18. Findings show that PRICE, domestic products, COMMUNICATION, INTERNAL ENVIRONMENT has direct relationship with effectiveness of team work it means that with increase each factor another factor is also increase.SoINTERNAL MARKETING has a direct relationship with effectiveness of team work. Results from structural equations showed that INTERNAL MARKETING and its components has asignificant positive impacton the EFFECTIVENESS OF GROUP WORK.

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APA: Copy

NASR ISFAHANI, ALI, FARROKHI, MOJTABA, & AMANI, MOJTABA. (2012). INTERNAL MARKETING IMPACT ON THE EFFECTIVENESS OF GROUP WORK IN HIGHER EDUCATION: CASE STUDY-UNIVERSITY OFISFAHAN. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 11(9 (42)), 41-59. SID. https://sid.ir/paper/115547/en

Vancouver: Copy

NASR ISFAHANI ALI, FARROKHI MOJTABA, AMANI MOJTABA. INTERNAL MARKETING IMPACT ON THE EFFECTIVENESS OF GROUP WORK IN HIGHER EDUCATION: CASE STUDY-UNIVERSITY OFISFAHAN. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2012;11(9 (42)):41-59. Available from: https://sid.ir/paper/115547/en

IEEE: Copy

ALI NASR ISFAHANI, MOJTABA FARROKHI, and MOJTABA AMANI, “INTERNAL MARKETING IMPACT ON THE EFFECTIVENESS OF GROUP WORK IN HIGHER EDUCATION: CASE STUDY-UNIVERSITY OFISFAHAN,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 11, no. 9 (42), pp. 41–59, 2012, [Online]. Available: https://sid.ir/paper/115547/en

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