The Impact of the Package Design on The Select Consumers

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FEIZ DAVOOD; ZAREI AZIM; ASHRAFI FATEMEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: business managment perspective Year:2015 | Volume:14 | Issue:1 (21) Page(s): 175-194

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Information Journal Paper

Title

The Impact of the Package Design on The Select Consumers

Author(s)

FEIZ DAVOOD | ZAREI AZIM | ASHRAFI FATEMEH | Issue Writer Certificate

Keywords

PackagingQ2

Attractive DesignQ2

ColorQ2

Form and ShapeQ2

Abstract

Most Products offered in the markets must be packaged. Some marketing managers believe that the Color:#ff0078">Packaging is the fifth-P next to the 4 traditional Ps of Product, Price, Promotion& physical Distribution. They often think of the Color:#ff0078">Packaging as an important element of the product strategies. Color:#ff0078">Packaging consists of activities including the design and manufacture of a product container or cover. Color:#ff0078">Packaging must actually describe the product and its appearance should convince the buyer that it is reliable. Hence, the present study the impact of the Color:#ff0078">Packaging design on the select consumers in the tissue industry. Using a questionnaire and observation form, the opinions of 400 respondents were collected in the Mazandaran province. In order to analyze the data, SPSS statistical software was used. The results of research suggest the positive impact of Color, shape, and image elements on the tissue package on Select consumers. Also, the value of the chi-square statistic shows that the gender and age of the respondents have impacts on their Color of the package selection. Therefore, it is suggested that designers of the tissue packages design its products according to the results found in this study.

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APA: Copy

FEIZ, DAVOOD, ZAREI, AZIM, & ASHRAFI, FATEMEH. (2015). The Impact of the Package Design on The Select Consumers. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 14(1 (21) ), 175-194. SID. https://sid.ir/paper/115581/en

Vancouver: Copy

FEIZ DAVOOD, ZAREI AZIM, ASHRAFI FATEMEH. The Impact of the Package Design on The Select Consumers. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2015;14(1 (21) ):175-194. Available from: https://sid.ir/paper/115581/en

IEEE: Copy

DAVOOD FEIZ, AZIM ZAREI, and FATEMEH ASHRAFI, “The Impact of the Package Design on The Select Consumers,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 14, no. 1 (21) , pp. 175–194, 2015, [Online]. Available: https://sid.ir/paper/115581/en

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