business managment perspective
Year:2015 | Volume:14 | Issue:1 (21) |Papers Count:13

Forming of strategic alliances is one of the most important strategies of firms in the oil industry and its related industries. The performance evaluation is also an important field of study is considered. Hence the purpose of this study is to present a model of strategic alliance performance. 113 questionnaires distributed among firms participating in strategic alliances in the oil, gas and petrochemical industry and 73 usable questionnaires were distributed, returned. Latent variables are all in the range of acceptable reliability. To test the model, partial least squares method and Smart PLS-Graph software version 2. 0 was used. The results showed that alliance experience has a positive effect on two dimensions of the alliance capability include of alliance mechanisms and alliance management capability. Positive impact of Alliance management capability on operational capabilities and competitive advantage impact on performance was also confirmed. Separation of impacts showed that experience a significant impact on the performance of alliances.

Because organizations offering financial services, especially banks that operate in an environment with indistinct products, service quality, known as the first competitive weapon. The purpose of this study is evaluated on the impact of total quality management practices on the performance of banks using the mediator role of market orientation in the relationship between TQM and performance. For this purpose, four hypotheses were developed. To gather the necessary data to test the hypotheses, a standard questionnaire containing 42 questions was used in 13 dimensions and between the 291 employees and managers of 11 commercial banks in the guilan province, as research population has been distributed. First by using exploratory factor analysis, factors related to the three main variables identified in the study population and then using structural equation modeling techniques to evaluate research hypotheses were done in Lisrel software. The analysis indicates that the results are same to the previous research about the positive impact of TQM and Market-oriented approaches on the performance and became apparent that the market orientation could focus on TQM impact on the performance mediator role to play.

Frequently, strategy implementation problems in projects have stemmed from failure of control systems. For replying this need, the control system named strategic control has been emerged. On the other hand Contingency Theory and Strategic Fit theory suggests aligning project strategic control with Project Management Elements such as Strategy, Culture, and Structure can lead to positive project performance results. The purpose of this model is providing an alignment model of strategic control and project monument elements using Strategic Reference Point Theory. We test our model using data obtained via questionnaire from 32 Petrochemical Process Plant projects. The finding supports that alignment between strategic control and project management leads to positive project performance results.

At the present time, most universities have a lot of problems regarding student relationship management (SRM) processes and students, professors and university personnel face those problems in their job carrier. These problems have always been outlined by universities and large amount of the budget is allocated for obtaining, developing or improving these systems, but unfortunately many of these problems are unsolved or some of its intensity has decreased. For this reason a survey was conducted to provide a model for student relationship management to review and remove this issue. This research is based on the grounded theory method and to develop the model experts were interviewed. Open sampling, relational and variational sampling and discrimental sampling, and taking the maturity of data and findings by theoretical sampling are stages of development of this model. This paper and after a brief presentation of literature, explains the research methodology and coding steps, and then, in addition to conclusion and introduction of stakeholders and users of this model, it offers some suggestions in order to continue and development of this research.

Find a way to cope with the changing environments and organizational survival has become a major challenge among management researchers in recent years. The dynamic capabilities view has gained particular importance. Reviews of the dynamic capabilities literatures reveal that survey effects of environmental dynamism on dynamic capabilities, is one of the research requirements. This paper examines the relationship between dynamic capabilities and environmental dynamics. So, a model of dynamic capabilities (including sensing capability, seizing capability and reconfiguration capability) and environmental dynamics (including technology and market dynamics) constructs was designed. The data were collected from the questionnaire. Questionnaires were completed by senior managers of production companies in Tehran stock exchange. We used SmartPLS. Results showed the relationship between environmental dynamics and dynamic capabilities as higher-level construct in the model is significant. Also, technological dynamics have a positive impact on sensing capability, seizing capability and reconfiguration capability. Market dynamics have a positive impact on sensing capability and seizing capability too.

The main goal of this research is examination relations between “ dispersion of decision-making power between sales and marketing units” with “ business performance of company” . For this goal, we distributed our surveys among marketing and sales managers of 62 manufacturing firms in food materials, pharmetical and chemical industries that accepted in bourse exchanges market. The result showed that, “ dispersion of decision-making power between sales and marketing units” does have positive and significant relationships with “ Collaboration and Interaction between marketing and sale units” , “ Customer-oriented culture” , “ Generating value for customer” and “ Business performance of company” . But, “ dispersion of decision-making power between sales and marketing units” does have negative and significance relationships with “ Operational role clarity of marketing and sales units” . Furthermore, “ Generating value for customer” does have positive and significant relationships with “ Business performance of company” .

The present study has been investigated with the aim of analyzing the role of mediator in market orientation in relation to entrepreneurial management and organization performance for this purpose a questionnaire designed to measure these variables and after the assurance of validity and reliability of the measurement tool by exploratory confirmatory factor analysis, this questionnaire spread among a sample of 292 of company managers of chemical industries. This present study is in description correlational form. The results of the study show that entrepreneurial management directly has a positive and significant relation with market orientation. The results of the study also show that if the entrepreneurial management were accompanied by market orientation, its effect on performance would be more sustainable. So the indirect impact of entrepreneurial management on organization performance is more than its direct impact. The results show that firms with high market orientation and entrepreneurship use entrepreneurial management style. While those with low degree of entrepreneurship and market orientation, use administrative style of management.

Today, industrial companies are seeking sustainable development as for market complexity. Hence, many researchers knew social responsibility and sustainable development parallel and aligned and they introduce social responsibility foundational for sustainable and Consistent branding. So, this study examines the relationship and the effects of philanthropy corporate social responsibility on loyalty with mediating corporate brand equity and corporate reputation at active food companies in the industrial towns of Tehran. That, data have gathered by easy nonprofit sampling (from purchasing managers of 92 companies). In this study used partial least squared (PLS) method by Smart pls2 software. The results show, philanthropy corporate social responsibility has a significant effect with corporate reputation (β = 0. 731, t= 14. 456) and with corporate brand equity (β = 0. 548, t= 5. 536). Also, corporate reputation has a significant effect on corporate brand equity (β = 0. 330, t= 3. 189) and loyalty (β = 0. 364, t= 2. 498); and also, corporate brand equity and loyalty (β = 0. 464, t= 3. 572). Also, with the determination of total effect was recognized that social responsibility has most total effect (0. 632) and corporate brand equity has lowest total effect (0. 464) on industrial buyers' loyalty.

Product extending is one of the marketing strategies considered by managers to respond the changes of customers’ needs, demands, and preferences in the market. One of the main concerns of managers in this field is a brand extension of the new product. This research has been implemented to investigate the effective factors on brand extension attitude and brand extension effect as well as advertising on consumer behavior. In this research, first, the effective factors on brand extension attitude, and then the effect of brand extension attitude on the final brand image and purchase intention have been investigated. Also, the effect of advertising as the modifying variable on the relationship between brand extension attitude and final brand image has been investigated which has not been investigated in former research. Data collection was implemented through two pre-tests using a questionnaire. Data analysis related to 497 students of Shahid Chamran University of Ahvaz was applied through structural equations and LISREL software. Results showed that brand image appropriateness was the most effective factor on brand extension attitude. Also, brand-based advertising had a stronger effect on brand extension attitude compared to product-based advertising.

Most Products offered in the markets must be packaged. Some marketing managers believe that the packaging is the fifth-P next to the 4 traditional Ps of Product, Price, Promotion& physical Distribution. They often think of the packaging as an important element of the product strategies. Packaging consists of activities including the design and manufacture of a product container or cover. Packaging must actually describe the product and its appearance should convince the buyer that it is reliable. Hence, the present study the impact of the packaging design on the select consumers in the tissue industry. Using a questionnaire and observation form, the opinions of 400 respondents were collected in the Mazandaran province. In order to analyze the data, SPSS statistical software was used. The results of research suggest the positive impact of color, shape, and image elements on the tissue package on Select consumers. Also, the value of the chi-square statistic shows that the gender and age of the respondents have impacts on their color of the package selection. Therefore, it is suggested that designers of the tissue packages design its products according to the results found in this study.