CUSTOMER- SATISFACTION MEASUREMENT OF ONLINE SHOPPING: USING MCDM APPROACH

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SAFARI SAEED; EBRAHIMI ABBAS; BAYAT ALI; JAMALI ALI

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Journal: Journal of New Economy and Trade Year:2008 | Volume:3 | Issue:12 Page(s): 151-173

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Title

CUSTOMER- SATISFACTION MEASUREMENT OF ONLINE SHOPPING: USING MCDM APPROACH

Author(s)

SAFARI SAEED | EBRAHIMI ABBAS | BAYAT ALI | JAMALI ALI | Issue Writer Certificate

Keywords

CUSTOMER SATISFACTIONQ2

FUZZY APPROACHQ3

FUZZY AHPQ2

FUZZY TOPSISQ3

Abstract

Value creation and gaining sustainable competitive advantage and strategic superior have caused to pay attention to the customers and their satisfaction.It is shown that sailing in cyber space and information and communication technology have an essential role in the development of electronic shopping.This paper presents a new approach to customer-satisfaction measurement (CSM) of electronic shopping and examines its key factors by using Fuzzy Multi Attribute Decision Making (FMADM) method. To this end, a six-step approach is used to measure the electronic shopping customer-satisfaction.Since most of the data used in this study are qualitative and such data might be ambiguous, we transform the qualitative terms into quantitative terms by using the fuzzy collections. Finally, we compare the situation of those shops in terms of three different types of services.

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APA: Copy

SAFARI, SAEED, EBRAHIMI, ABBAS, BAYAT, ALI, & JAMALI, ALI. (2008). CUSTOMER- SATISFACTION MEASUREMENT OF ONLINE SHOPPING: USING MCDM APPROACH. JOURNAL OF NEW ECONOMY & COMMERCE, 3(12), 151-173. SID. https://sid.ir/paper/118591/en

Vancouver: Copy

SAFARI SAEED, EBRAHIMI ABBAS, BAYAT ALI, JAMALI ALI. CUSTOMER- SATISFACTION MEASUREMENT OF ONLINE SHOPPING: USING MCDM APPROACH. JOURNAL OF NEW ECONOMY & COMMERCE[Internet]. 2008;3(12):151-173. Available from: https://sid.ir/paper/118591/en

IEEE: Copy

SAEED SAFARI, ABBAS EBRAHIMI, ALI BAYAT, and ALI JAMALI, “CUSTOMER- SATISFACTION MEASUREMENT OF ONLINE SHOPPING: USING MCDM APPROACH,” JOURNAL OF NEW ECONOMY & COMMERCE, vol. 3, no. 12, pp. 151–173, 2008, [Online]. Available: https://sid.ir/paper/118591/en

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