MEASURING AND PRIORITIZING INTERNET MARKETING DIMENSIONS OF THE IRAN'S CARPET INDUSTRY

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SAEEDI NIMA; NOROUZNEZHAD DARZI NAGHIBI AMIR; ZENDEBAD SAEEDEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: Journal of New Economy and Trade Year:2011 | Volume:7 | Issue:25-26 Page(s): 169-185

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Title

MEASURING AND PRIORITIZING INTERNET MARKETING DIMENSIONS OF THE IRAN'S CARPET INDUSTRY

Author(s)

SAEEDI NIMA | NOROUZNEZHAD DARZI NAGHIBI AMIR | ZENDEBAD SAEEDEH | Issue Writer Certificate

Keywords

CARPET INDUSTRYQ3

INTERNET MARKETINGQ2

FUZZY TOPSIS TECHNIQUEQ3

Abstract

Hand-made carpet export decline in recent years and overtaking China and India from Iran. Therefore, many economists tend to think about the marketing problems of hand-made carpet. The current research aims to examine the role of INTERNET MARKETING on competitive strength development in CARPET INDUSTRY using FUZZY TOPSIS TECHNIQUE. The results of this paper shows that “knowledge about rivals”, “using information from website visitors” and “receiving comments and suggestions” are important factors in INTERNET MARKETING among various factors considered in this study.

Cites

SURVEYING STRATEGIES TO DEVELOP COMPETITIVE STRENGTH OF IRAN’S CARPET INDUSTRY

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APA: Copy

SAEEDI, NIMA, NOROUZNEZHAD DARZI NAGHIBI, AMIR, & ZENDEBAD, SAEEDEH. (2011). MEASURING AND PRIORITIZING INTERNET MARKETING DIMENSIONS OF THE IRAN'S CARPET INDUSTRY. JOURNAL OF NEW ECONOMY & COMMERCE, 7(25-26), 169-185. SID. https://sid.ir/paper/118634/en

Vancouver: Copy

SAEEDI NIMA, NOROUZNEZHAD DARZI NAGHIBI AMIR, ZENDEBAD SAEEDEH. MEASURING AND PRIORITIZING INTERNET MARKETING DIMENSIONS OF THE IRAN'S CARPET INDUSTRY. JOURNAL OF NEW ECONOMY & COMMERCE[Internet]. 2011;7(25-26):169-185. Available from: https://sid.ir/paper/118634/en

IEEE: Copy

NIMA SAEEDI, AMIR NOROUZNEZHAD DARZI NAGHIBI, and SAEEDEH ZENDEBAD, “MEASURING AND PRIORITIZING INTERNET MARKETING DIMENSIONS OF THE IRAN'S CARPET INDUSTRY,” JOURNAL OF NEW ECONOMY & COMMERCE, vol. 7, no. 25-26, pp. 169–185, 2011, [Online]. Available: https://sid.ir/paper/118634/en

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