Designing a Cognitive Political Marketing Model (Basic Nerve)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Hosseini Sayyed Hamid; MIRABI VAHIDREZA; RANJBAR MOHAMMAD HOSSEIN; Hassanpour Esmael

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: POLITICAL KNOWLEDGE Year:2019 | Volume:15 | Issue:2 (30) Page(s): 417-442

Download Full-Text

Persian Verion

View:

721

Download:

Cites:

Information Journal Paper

Title

Designing a Cognitive Political Marketing Model (Basic Nerve)

Author(s)

Hosseini Sayyed Hamid | MIRABI VAHIDREZA | RANJBAR MOHAMMAD HOSSEIN | Hassanpour Esmael | Issue Writer Certificate

Keywords

Political Marketing NeuroscienceQ1

Basic Nerve Political Marketing electionsQ1

Political CompetitionQ1

Cognitive SciencesQ2

Abstract

Given that political marketing has come from the behaviors of reality in political affairs to universities, and has been theorized in the faculties of political science, so existing theories are usually the only ones explaining the facts and usually the deeper and deeper layers of science, the less these theories. Is taken into consideration. Accordingly, and as political market players need a more cognitive and cognitive model for conducting political affairs, in particular, understanding the factors that influence voter behavior, they can both effectively and accurately identify voter behavior. To predict behaviors and ultimately vote to avoid errors in political forecasting and planning, the researcher first criticizes existing political marketing theories and then presents a neural (cognitive) model of political marketing. Based on research by the researcher. The author's point of view in critiquing political marketing patterns is based on the marketing perspective and has been examined on this basis. Finally, the researcher presented the cognitive marketing model (basal nerve) as a functional model based on the function of the nerves and the way the human brain works. The model presented in this study is presented in three levels: Level 1, the level of voters and voters, which focuses more on the internal and psychological issues that have cognitive origins; And there are domestic laws; the third level, the political environment abroad, which includes the international media and international political institutions. The Delphi method was used to design the model. The Delphi panel was comprised of specialists in cognitive and neuroscience, political science, and marketing science. Given that the model should be tested, the researcher used a pls tool to test the model with 384 respondents from over 18 years of Iranian political affairs inside and outside the country using a questionnaire. Other parts of the model in this study have been tested by the Delphi method.

Cites

No record.

References

No record.

Cite

APA: Copy

Hosseini, Sayyed Hamid, MIRABI, VAHIDREZA, RANJBAR, MOHAMMAD HOSSEIN, & Hassanpour, Esmael. (2019). Designing a Cognitive Political Marketing Model (Basic Nerve). POLITICAL KNOWLEDGE, 15(2 (30) ), 417-442. SID. https://sid.ir/paper/134573/en

Vancouver: Copy

Hosseini Sayyed Hamid, MIRABI VAHIDREZA, RANJBAR MOHAMMAD HOSSEIN, Hassanpour Esmael. Designing a Cognitive Political Marketing Model (Basic Nerve). POLITICAL KNOWLEDGE[Internet]. 2019;15(2 (30) ):417-442. Available from: https://sid.ir/paper/134573/en

IEEE: Copy

Sayyed Hamid Hosseini, VAHIDREZA MIRABI, MOHAMMAD HOSSEIN RANJBAR, and Esmael Hassanpour, “Designing a Cognitive Political Marketing Model (Basic Nerve),” POLITICAL KNOWLEDGE, vol. 15, no. 2 (30) , pp. 417–442, 2019, [Online]. Available: https://sid.ir/paper/134573/en

Related Journal Papers