THE STUDY OF RELATIONSHIP BETWEEN POLITICAL ATTITUDE OF ELITE AUDIENCES AND THEIR DECODING OF 20:30 NEWS PROGRAM IN HAMEDAN

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AFSHAR KOHAN JAVAD; HOOSHMANDI YAVAR MOJTABA

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Journal: Journal of Iranian Cultural Research Year:2015 | Volume:8 | Issue:2 (30) Page(s): 29-71

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Information Journal Paper

Title

THE STUDY OF RELATIONSHIP BETWEEN POLITICAL ATTITUDE OF ELITE AUDIENCES AND THEIR DECODING OF 20:30 NEWS PROGRAM IN HAMEDAN

Author(s)

AFSHAR KOHAN JAVAD | HOOSHMANDI YAVAR MOJTABA | Issue Writer Certificate

Keywords

ENCODINGQ2

DECODINGQ2

STRUCTURAL POSITIONQ2

SUBJECT POSITIONQ2

DISCOURSE INACCESSIBILITYQ3

POLITICAL ATTITUDEQ2

Abstract

Although the news texts are produced by media professionals but the main subject of this article is how audiences understand and grasp them. In the other words, how the texts are understood and decoded? This research is based on a theoretical framework developed by Stuart Hall and Laclau and Mouffe'. To examine this idea, a mixed method has been used. In order to recognise how audience confront the 20:30 news program, in-depth interviews were done, and for measuring their POLITICAL ATTITUDEs a questionnaires have been used. The research findings show that the audiences, who have broader access to different discourses, decode the news programs 20:30 differently. Based on their political tendencies towards conservative and liberal attitudes as well as some variables such as cultural capital, STRUCTURAL POSITION and SUBJECT POSITION in which they are located, they will decode the texts differently.

Cites

A STUDY ON WOMEN’S READING OF TV SHOWS ON GEM TV CASE STUDY: THE CITY OF KAMYARAN

References

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APA: Copy

AFSHAR KOHAN, JAVAD, & HOOSHMANDI YAVAR, MOJTABA. (2015). THE STUDY OF RELATIONSHIP BETWEEN POLITICAL ATTITUDE OF ELITE AUDIENCES AND THEIR DECODING OF 20:30 NEWS PROGRAM IN HAMEDAN. IRANIAN JOURNAL OF CULTURAL RESEARCH, 8(2 (30)), 29-71. SID. https://sid.ir/paper/137034/en

Vancouver: Copy

AFSHAR KOHAN JAVAD, HOOSHMANDI YAVAR MOJTABA. THE STUDY OF RELATIONSHIP BETWEEN POLITICAL ATTITUDE OF ELITE AUDIENCES AND THEIR DECODING OF 20:30 NEWS PROGRAM IN HAMEDAN. IRANIAN JOURNAL OF CULTURAL RESEARCH[Internet]. 2015;8(2 (30)):29-71. Available from: https://sid.ir/paper/137034/en

IEEE: Copy

JAVAD AFSHAR KOHAN, and MOJTABA HOOSHMANDI YAVAR, “THE STUDY OF RELATIONSHIP BETWEEN POLITICAL ATTITUDE OF ELITE AUDIENCES AND THEIR DECODING OF 20:30 NEWS PROGRAM IN HAMEDAN,” IRANIAN JOURNAL OF CULTURAL RESEARCH, vol. 8, no. 2 (30), pp. 29–71, 2015, [Online]. Available: https://sid.ir/paper/137034/en

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