POSTMODERNISM AND CONSUMER MARKETING AT THE NEW MILLENNIUM

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FARHANGI ALI AKBAR; HASAN GHOLIPOUR T.; KHANLARI A.

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2009 | Volume:1 | Issue:1 Page(s): 87-104

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Information Journal Paper

Title

POSTMODERNISM AND CONSUMER MARKETING AT THE NEW MILLENNIUM

Author(s)

FARHANGI ALI AKBAR | HASAN GHOLIPOUR T. | KHANLARI A. | Issue Writer Certificate

Keywords

MARKETINGQ2

POSTMODERNISMQ3

POSTMODERNQ3

MARKETINGQ3

Abstract

Postmodernism leads to epochal changes in culture, technology, economic, art and other areas. Management as a multidisciplinary science is being affected by this new paradigm. Also, MARKETING as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially POSTMODERNISM/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> POSTMODERNISM. Many believe that POSTMODERNISM/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> POSTMODERNISM will end golden age of MARKETING and so MARKETING theories need to be revised fundamentally. In this paper, we reviewed different POSTMODERNISM/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> POSTMODERNISM theories and its challenges for modern MARKETING, this section followed by the presentation different schools of POSTMODERN MARKETING, its attributions and differences with previous era. Finally, we discuss new trends and concepts in MARKETING at POSTMODERN era.

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APA: Copy

FARHANGI, ALI AKBAR, HASAN GHOLIPOUR, T., & KHANLARI, A.. (2009). POSTMODERNISM AND CONSUMER MARKETING AT THE NEW MILLENNIUM. JOURNAL OF BUSINESS MANAGEMENT, 1(1), 87-104. SID. https://sid.ir/paper/140119/en

Vancouver: Copy

FARHANGI ALI AKBAR, HASAN GHOLIPOUR T., KHANLARI A.. POSTMODERNISM AND CONSUMER MARKETING AT THE NEW MILLENNIUM. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2009;1(1):87-104. Available from: https://sid.ir/paper/140119/en

IEEE: Copy

ALI AKBAR FARHANGI, T. HASAN GHOLIPOUR, and A. KHANLARI, “POSTMODERNISM AND CONSUMER MARKETING AT THE NEW MILLENNIUM,” JOURNAL OF BUSINESS MANAGEMENT, vol. 1, no. 1, pp. 87–104, 2009, [Online]. Available: https://sid.ir/paper/140119/en

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