JOURNAL OF BUSINESS MANAGEMENT
Year:2009 | Volume:1 | Issue:1|Papers Count:10

In this study, which is in the course of help to the development of the export and the export marketing in the realm of the food industries, ten factors including the firms size, the export experience, the export stimuli, the export problems, the competitive advantages, the export commitment, the adaptation product strategy, the adaptation pricing strategy, direct export channel and overseas advertising expenditures were examined. In order to collect the information related to these factors, the questionnaire, made by the researcher, was distributed among the export productive companies of the food stuffs in Tehran province and then it is analyzed using the statistical technique of the modeling of the structural equations. The research hypotheses indicate that there is a significant relation between the ten factors and the export performance of these companies. 

This study assessed domestic customers' attitude for website usability and attractiveness in Iran Petrochemical Commercial Company (IPCC) in business to business (B2B) market space. A three-phase conceptual scheme for website evaluation is examined based on constructs such as attractiveness, navigation and transaction. A website with aesthetics appeal can help initial attraction, communicate brands, essential values and create identity and image for the company. Usability is redefined at two levels of navigation and transaction. The Questionnaire findings on a sample of 139 purchasing companies in the field of polymer and chemical materials show that aesthetics design factor have less desirability in contrast with usability variables. A comparison between 2 stages of usability have more importance on transactional phase than navigational tools. A Friedman ranking indicate the variables in order of importance are readability, structure, trust, typography, layout, color, navigation, learnability, content, transaction, consistency, and style. The results would guide IPCC for its website development on later stages to achieve an integrated website to serve its foreign customers, suppliers and other stakeholders. 

The conceptual model of this study shows both direct and indirect (through value creation) relationship between market orientation and business performance. In order to test the conceptual model, 50 experts have been questioned by a questionnaire includes open and closed questions. Open question’s data has been analyzed by content analysis method and closed question’s data has been analyzed by binomial and Friedman tests. Findings show that the conceptual model of market orientation and business performance is confirmed in Iran business environment with some corrections. All components of the model are important independently. As dependent importance, market orientation, vale creation and business performance lie in the same position. Dependent importance of market orientation’s factors is as follow: (1) strategic response and act, (2) coordinated divisions and systems, and (3) intelligent culture and behavior. Dependent importance of value creation’s factors is as follow: (1) customer conceptual value, (2) market conceptual value, (3) competitor conceptual value, and (4) company inside conceptual value. Dependent importance of business performance’s factors is as follow: (1) customer performance of company, (2) market performance of company, competitive performance of company, and (4) internal performance of company (3) competitive performance of company, and (4) internal performance of company.

Organizational justice is a term used to describe the employee's perceptions about fairness in organizational behavior and communications. The researches show the Organizational justice has so affect on different aspect of behavior. So, this research explores the differential effects of organizational justice (distributive justice, procedural justice and interactional justice) on job and organizational satisfaction, Based on data collected from 235 employees of Iran data processing company. The results clarify that the effects of different organizational justice dimensions on job satisfaction dimensions are not similar. at the same time, all of the organization justice dimensions have had significant effect on commitment, total job satisfaction and satisfaction of managers.

Service failure can put companies out of business if attention is not paid to this problem. The purposes of this study were to investigate the explanatory relationships between hotel guests’ perceptions of (a) service failure; (b) service recovery strategies in each service failure situation and behavioral intentions. This study explained the components of service recovery strategies used when service failure occurs in each situation in a hotel, and to link customer response to service recovery strategies to behavioral intention, as applied to the hotel industry in Tehran. Appropriate measures are identified and a survey is undertaken among 200 Four- star hotel guests. A response rate of 58 per cent is obtained (n=116). Results indicate that dimensions of service failure has positive contribution to service recovery strategies and service recovery strategies have positive contribution to behavioral intentions.In other worda, the hotel guests’ perceptions of service failure and service recovery strategies have an overall effect on behavioral intentions. 

Postmodernism leads to epochal changes in culture, technology, economic, art and other areas. Management as a multidisciplinary science is being affected by this new paradigm. Also, Marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. Many believe that postmodernism will end golden age of marketing and so marketing theories need to be revised fundamentally. In this paper, we reviewed different postmodernism theories and its challenges for modern marketing, this section followed by the presentation different schools of postmodern marketing, its attributions and differences with previous era. Finally, we discuss new trends and concepts in marketing at postmodern era. 

The purpose of this article is to determine elements of strategic thinking in the context of Iranian organizations and to find out the interactions and relationships among determined elements. A literature review and also in-depth interviews with experts are conducted to identify strategic thinking elements. Interpretive Structural Modeling methodology is used for analyzing and determining the relationship between elements based on literature review and expert’s opinion. The model resulted from this research, can be used for assessing the strategic thinking capacity in organizations and developing appropriate training and educational programs aiming at improving strategic thinking ability among managers and enhancing group and organizational factors affecting strategic thinking. 

Any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. The correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. Findings of marketing researches reveal that companies applying marketing strategies to achieve sustainable competitive advantage often encounter implementation problems at various levels of organizational hierarchy. The main purpose of this paper is to classify various barriers impeding effective implementation of marketing strategies and further to prioritize them for the case of Iran Khodro Company. First, a list of barriers is presented, based on the international literature which is then customized based on the opinions of the experts in the company, utilizing one sample t- tests and Friedman test. Findings show that managerial barriers rank highest among the eight categories. Structural, cultural, perceptual, strategic, operational, human power and resource barriers rank second to eight, respectively. This means that in Iran Khodro Company the shortage of resources is not a serious barrier to marketing strategies, but rather the other factors.