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Information Journal Paper

Title

THE ROLE OF PSYCHOLOGICAL EMPOWERMENT AND TENDENCY TO ENTREPRENEURSHIP IN RELATIONSHIP BETWEEN MARKET-ORIENTATION AND ORGANIZATIONAL INNOVATION

Pages

  233-258

Abstract

 This paper aims to identify and explain the effects of marketorientation on innovation with regard to mediation role of employee PSYCHOLOGICAL EMPOWERMENT and moderated effects TENDENCY TO ENTREPRENEURSHIP in this relationship. Present Research is a surveydescriptive research according its methodology and interested populations are 250 people of personnel of Aghajeri Gas and Oil Company. It is used a questionare with confirming its validity and reliability to data gathering. In order to analyze, Researchers used SEM by Smart PLS software. The results show that MARKET-ORIENTATION and PSYCHOLOGICAL EMPOWERMENT has a positive effect on ORGANIZATIONAL INNOVATION PSYCHOLOGICAL EMPOWERMENT also mediates the relationship between MARKET-ORIENTATION and ORGANIZATIONAL INNOVATION. TENDENCY TO ENTREPRENEURSHIP don’t moderate the relationship between MARKET-ORIENTATION and ORGANIZATIONAL INNOVATION, while its direct effect was confirmed.

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    APA: Copy

    AMINI, ALIREZA, MAZROUEI NASRABADI, ESMAEIL, & AGHAJERI, MASOUMEH. (2017). THE ROLE OF PSYCHOLOGICAL EMPOWERMENT AND TENDENCY TO ENTREPRENEURSHIP IN RELATIONSHIP BETWEEN MARKET-ORIENTATION AND ORGANIZATIONAL INNOVATION. JOURNAL OF BUSINESS MANAGEMENT, 9(2 ), 233-258. SID. https://sid.ir/paper/140212/en

    Vancouver: Copy

    AMINI ALIREZA, MAZROUEI NASRABADI ESMAEIL, AGHAJERI MASOUMEH. THE ROLE OF PSYCHOLOGICAL EMPOWERMENT AND TENDENCY TO ENTREPRENEURSHIP IN RELATIONSHIP BETWEEN MARKET-ORIENTATION AND ORGANIZATIONAL INNOVATION. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2017;9(2 ):233-258. Available from: https://sid.ir/paper/140212/en

    IEEE: Copy

    ALIREZA AMINI, ESMAEIL MAZROUEI NASRABADI, and MASOUMEH AGHAJERI, “THE ROLE OF PSYCHOLOGICAL EMPOWERMENT AND TENDENCY TO ENTREPRENEURSHIP IN RELATIONSHIP BETWEEN MARKET-ORIENTATION AND ORGANIZATIONAL INNOVATION,” JOURNAL OF BUSINESS MANAGEMENT, vol. 9, no. 2 , pp. 233–258, 2017, [Online]. Available: https://sid.ir/paper/140212/en

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