An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products

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MIRA SEYYED ABOLGHASEM; KHANLARI AMIR; DINDAR YASHAR

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Journal Paper

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2018 | Volume:10 | Issue:1 Page(s): 187-206

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Information Journal Paper

Title

An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products

Author(s)

MIRA SEYYED ABOLGHASEM | KHANLARI AMIR | DINDAR YASHAR | Issue Writer Certificate

Keywords

American productsQ1

Iranian consumersQ2

AnimosityQ2

EthnocentrismQ1

Intention to buy and religiousQ1

Abstract

Iran’ s revolution in 1979 has shown its Islamic framework from the beginning and always has been endeavoring to keep alive this matter in public minds. Among this, the United States limitless support from Israel became the symbol of US Animosity against Iranians Muslim. This research aimed to measure the religious effect on intention to buy American goods through Animosity and Ethnocentrism variables perspective. Statistical society includes Tehran citizen’ s in region 5 and above 18 years old. A sample with 384 people with random sampling and data through library research were collected. For Hypothesis test, Structural Equation modeling specially Path analysis technique with SPSS 17 and Smart PLS soft wares was used. Results had shown that religious have a direct effect on Animosity and Ethnocentrism and it have indirect effect on intention to buy American goods in Iranian consumers.

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APA: Copy

MIRA, SEYYED ABOLGHASEM, KHANLARI, AMIR, & DINDAR, YASHAR. (2018). An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products. JOURNAL OF BUSINESS MANAGEMENT, 10(1 ), 187-206. SID. https://sid.ir/paper/140269/en

Vancouver: Copy

MIRA SEYYED ABOLGHASEM, KHANLARI AMIR, DINDAR YASHAR. An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2018;10(1 ):187-206. Available from: https://sid.ir/paper/140269/en

IEEE: Copy

SEYYED ABOLGHASEM MIRA, AMIR KHANLARI, and YASHAR DINDAR, “An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products,” JOURNAL OF BUSINESS MANAGEMENT, vol. 10, no. 1 , pp. 187–206, 2018, [Online]. Available: https://sid.ir/paper/140269/en

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