CLASSIFICATION OF INTERNET BANKING CUSTOMERS USING DATA MINING ALGORITHMS

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RADFAR REZA; NEZAFATI NAVID; YOUSEFI ASLI SAEID

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Paper Information

Journal: JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT Year:2014 | Volume:6 | Issue:1 Page(s): 71-90

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Title

CLASSIFICATION OF INTERNET BANKING CUSTOMERS USING DATA MINING ALGORITHMS

Author(s)

RADFAR REZA | NEZAFATI NAVID | YOUSEFI ASLI SAEID | Issue Writer Certificate

Keywords

CLASSIFICATIONQ2

CRISP-DM STANDARDQ2

DATA MININGQ2

DECISION TREEQ2

E-BANKINGQ2

Abstract

Classifying customers using DATA MINING algorithms enables banks to keep old customers loyality while attracting new ones. Using DECISION TREE as a DATA MINING technique, we can optimize customer CLASSIFICATION provided that an appropriate DECISION TREE is selected. In this article we have presented an appropriate model to classify customers who use internet banking service. The model is developed based on CRISP- DM standard and we have used real data of Sina bank's Internet bank. In comparison with the other DECISION TREEs, ours is based on both optimization and accuracy factors that recognizes new potential internet banking customers using a three level CLASSIFICATION, which is low/medium and high. This is a practical, documentary-based research. Mining customer rules enables managers to make policies based on discovered patterns in order to have a better understanding of what customers really desire.

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APA: Copy

RADFAR, REZA, NEZAFATI, NAVID, & YOUSEFI ASLI, SAEID. (2014). CLASSIFICATION OF INTERNET BANKING CUSTOMERS USING DATA MINING ALGORITHMS. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, 6(1), 71-90. SID. https://sid.ir/paper/140429/en

Vancouver: Copy

RADFAR REZA, NEZAFATI NAVID, YOUSEFI ASLI SAEID. CLASSIFICATION OF INTERNET BANKING CUSTOMERS USING DATA MINING ALGORITHMS. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT[Internet]. 2014;6(1):71-90. Available from: https://sid.ir/paper/140429/en

IEEE: Copy

REZA RADFAR, NAVID NEZAFATI, and SAEID YOUSEFI ASLI, “CLASSIFICATION OF INTERNET BANKING CUSTOMERS USING DATA MINING ALGORITHMS,” JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, vol. 6, no. 1, pp. 71–90, 2014, [Online]. Available: https://sid.ir/paper/140429/en

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