THE RELATIONSHIPS AMONG ISFAHAN UNIVERSITY STUDENT'S IMPORTANT POSSESSIONS, THEIR ATTITUDES TOWARD BUYING BEHAVIOR AND THEIR VALUES

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KAZEMI M.S.; NOURI A.A.GH.; OREYZI HAMID REZA

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Journal: Applied Psychology Year:2009 | Volume:3 | Issue:2 (10) Page(s): 48-65

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Title

THE RELATIONSHIPS AMONG ISFAHAN UNIVERSITY STUDENT'S IMPORTANT POSSESSIONS, THEIR ATTITUDES TOWARD BUYING BEHAVIOR AND THEIR VALUES

Author(s)

KAZEMI M.S. | NOURI A.A.GH. | OREYZI HAMID REZA | Issue Writer Certificate

Keywords

ATTITUDESQ3

BUYING BEHAVIORQ3

POSSESSIONSQ3

VALUE SYSTEMQ3

Abstract

Aim of this research was to study the effect of consumer's VALUE SYSTEM on their ATTITUDES through decision making process and POSSESSIONS as post purchase behaviors. Method correlational using cluster sampling was 213 participants were selected. The instruments used in this study were as follows Schwartz Value Survey (SVS) (2004), BUYING BEHAVIOR Attitude Scale (BBAS), and an open-ended question about important POSSESSIONS. Using Richins's Coding Categories (1994), participant's responses to the questions were content analyzed. All the instruments revealed satisfactory psychometric properties. Data were analyzed using canonical correlation-which is a multivariate analysis, which measures the relationship between a groups of variables other variables. The obtained canonical correlations indicate that individual level values predict and are related to consumer’s ATTITUDES (p<.001) and the type of their POSSESSIONS, (p=.034). Results also show the relationships between BUYING BEHAVIOR ATTITUDES and possession types (p=.075). Altogether, these results suggest that not only .u psychological functions span the breadth of value attitude-behavior system, but also these functions can be studied using a more subtle value typology. Conclusion: were discussed these results in term of Schwartz Value Theory.

Cites

A SOCIAL PSYCHOLOGICAL EXPLANATION OF THE CAUSES & EFFECTS OF MEDIA PERSUASION: A STUDY ON EFFECTIVE FACTORS IN THE AUDIENCES’ TENDENCY TOWARDS THE USE OF ADVERTISEMENTS & COMMERCIAL MESSAGES, THE INTERNET AND SATELLITE NETWORKS, THE ECONOMIC DECISIONS MAKING & ACTIONS AMONG THE ZANJAN CITIZENS

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APA: Copy

KAZEMI, M.S., NOURI, A.A.GH., & OREYZI, HAMID REZA. (2009). THE RELATIONSHIPS AMONG ISFAHAN UNIVERSITY STUDENT'S IMPORTANT POSSESSIONS, THEIR ATTITUDES TOWARD BUYING BEHAVIOR AND THEIR VALUES. JOURNAL OF APPLIED PSYCHOLOGY, 3(2 (10)), 48-65. SID. https://sid.ir/paper/151826/en

Vancouver: Copy

KAZEMI M.S., NOURI A.A.GH., OREYZI HAMID REZA. THE RELATIONSHIPS AMONG ISFAHAN UNIVERSITY STUDENT'S IMPORTANT POSSESSIONS, THEIR ATTITUDES TOWARD BUYING BEHAVIOR AND THEIR VALUES. JOURNAL OF APPLIED PSYCHOLOGY[Internet]. 2009;3(2 (10)):48-65. Available from: https://sid.ir/paper/151826/en

IEEE: Copy

M.S. KAZEMI, A.A.GH. NOURI, and HAMID REZA OREYZI, “THE RELATIONSHIPS AMONG ISFAHAN UNIVERSITY STUDENT'S IMPORTANT POSSESSIONS, THEIR ATTITUDES TOWARD BUYING BEHAVIOR AND THEIR VALUES,” JOURNAL OF APPLIED PSYCHOLOGY, vol. 3, no. 2 (10), pp. 48–65, 2009, [Online]. Available: https://sid.ir/paper/151826/en

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