PRIORITIZING ETHICAL CODES IN TELEVISION ADVERTISING

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KARIMI ALAVIJEH MOHAMMAD REZA; AZIZIAN GHAZALEH

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Journal: Journal of Communication Research Year:2017 | Volume:24 | Issue:3 (91) Page(s): 117-146

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Information Journal Paper

Title

PRIORITIZING ETHICAL CODES IN TELEVISION ADVERTISING

Author(s)

KARIMI ALAVIJEH MOHAMMAD REZA | AZIZIAN GHAZALEH | Issue Writer Certificate

Keywords

ADVERTISINGQ2

TELEVISION ADVERTISINGQ2

ETHICSQ2

ETHICS IN ADVERTISINGQ1

Abstract

Given that Iranian society is a religious community, adherence to the national and religious culture and the values derived from this culture in television ADVERTISING is indispensable, but nowadays, ads produced in the country do not fit into the cultural and social issues of the country, many of the produced ads are the only copy of the world's most famous and best-selling ads. So, the purpose of this study is to answer two questions: What are the ethical codes in TV ADVERTISING in Iran? And then, how are these ethical codes prioritized for industry professionals and consumers? The research method is applied in terms of purpose, and for collecting data, descriptive survey. The statistical population of this research is in one group, experts in the industry of ADVERTISING, and in other group, the students of Faculty of Management University of Tehran. Sample sizes are 30 and 384 in the experts and the students’ groups respectively. The results show that the ethical code of "honesty and truth" is of the highest importance from the point of view of both students and experts. And finally, identified codes are categorized in 9 main branches.

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APA: Copy

KARIMI ALAVIJEH, MOHAMMAD REZA, & AZIZIAN, GHAZALEH. (2017). PRIORITIZING ETHICAL CODES IN TELEVISION ADVERTISING. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 24(3 (91) ), 117-146. SID. https://sid.ir/paper/152879/en

Vancouver: Copy

KARIMI ALAVIJEH MOHAMMAD REZA, AZIZIAN GHAZALEH. PRIORITIZING ETHICAL CODES IN TELEVISION ADVERTISING. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2017;24(3 (91) ):117-146. Available from: https://sid.ir/paper/152879/en

IEEE: Copy

MOHAMMAD REZA KARIMI ALAVIJEH, and GHAZALEH AZIZIAN, “PRIORITIZING ETHICAL CODES IN TELEVISION ADVERTISING,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 24, no. 3 (91) , pp. 117–146, 2017, [Online]. Available: https://sid.ir/paper/152879/en

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