THE IMPACT OF PERCEIVED TRUST ON LOYALTY BY EMPHASIZING ON THE MEDIATING ROLE OF RELATIONSHIP COMMITMENT IN OUTSOURCING ACTIVITIES OF HOTELS IN MASHHAD

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JAVIDI AMIN; SHIRAZI ALI

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Journal: TRANSFORMATIONAL MANAGEMENT JOURNAL (JOURNAL OF MANAGEMENT RESEARCH) Year:2014 | Volume:6 | Issue:11 Page(s): 112-130

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Information Journal Paper

Title

THE IMPACT OF PERCEIVED TRUST ON LOYALTY BY EMPHASIZING ON THE MEDIATING ROLE OF RELATIONSHIP COMMITMENT IN OUTSOURCING ACTIVITIES OF HOTELS IN MASHHAD

Author(s)

JAVIDI AMIN | SHIRAZI ALI | Issue Writer Certificate

Keywords

PERCEIVED TRUSTQ2

RELATIONSHIP COMMITMENTQ2

LOYALTYQ2

OUTSOURCINGQ2

HOSPITALITY INDUSTRYQ2

Abstract

In today’s business environment, firms in pursuing the goal of efficiency, outsource many necessary, but non-core operations. The majority of pervious OUTSOURCING studies have focused on the costs and benefits analysis, while this research work examines a behavioral approach in OUTSOURCING decisions. This study examines the effects of PERCEIVED TRUST on LOYALTY through mediatory role of RELATIONSHIP COMMITMENT in OUTSOURCING activities in Mashhad HOSPITALITY INDUSTRY. To collect data, a questionnaire was distributed among procurement officials and hotel managers in Mashhad hotels, using stratified random sampling. To test the hypothesis, structural equation analysis was performed. The results revealed that the perception of trust affects LOYALTY and the intermediary role of RELATIONSHIP COMMITMENT on LOYALTY was confirmed.

Cites

THE IMPACT OF NEW PUBLIC MANAGEMENT ON RASHT MUNICIPALITY STAFFS’ ORGANIZATIONAL TRUST

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APA: Copy

JAVIDI, AMIN, & SHIRAZI, ALI. (2014). THE IMPACT OF PERCEIVED TRUST ON LOYALTY BY EMPHASIZING ON THE MEDIATING ROLE OF RELATIONSHIP COMMITMENT IN OUTSOURCING ACTIVITIES OF HOTELS IN MASHHAD. TRANSFORMATIONAL MANAGEMENT JOURNAL (JOURNAL OF MANAGEMENT RESEARCH), 6(11), 112-130. SID. https://sid.ir/paper/154034/en

Vancouver: Copy

JAVIDI AMIN, SHIRAZI ALI. THE IMPACT OF PERCEIVED TRUST ON LOYALTY BY EMPHASIZING ON THE MEDIATING ROLE OF RELATIONSHIP COMMITMENT IN OUTSOURCING ACTIVITIES OF HOTELS IN MASHHAD. TRANSFORMATIONAL MANAGEMENT JOURNAL (JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2014;6(11):112-130. Available from: https://sid.ir/paper/154034/en

IEEE: Copy

AMIN JAVIDI, and ALI SHIRAZI, “THE IMPACT OF PERCEIVED TRUST ON LOYALTY BY EMPHASIZING ON THE MEDIATING ROLE OF RELATIONSHIP COMMITMENT IN OUTSOURCING ACTIVITIES OF HOTELS IN MASHHAD,” TRANSFORMATIONAL MANAGEMENT JOURNAL (JOURNAL OF MANAGEMENT RESEARCH), vol. 6, no. 11, pp. 112–130, 2014, [Online]. Available: https://sid.ir/paper/154034/en

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