The Mediating Role of Perceived Value in the Relationship of Customer Knowledge with Customer Loyalty and Competitive Advantage in Premier League Football Clubs

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Beyrami Igder Jamaleddin; AKBARI YAZDI HOSSEIN; ELAHI ALIREZA

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Journal: Sport Management Journal Year:2019 | Volume:11 | Issue:3 Page(s): 581-596

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Title

The Mediating Role of Perceived Value in the Relationship of Customer Knowledge with Customer Loyalty and Competitive Advantage in Premier League Football Clubs

Author(s)

Beyrami Igder Jamaleddin | AKBARI YAZDI HOSSEIN | ELAHI ALIREZA | Issue Writer Certificate

Keywords

Competitive advantageQ1

customer knowledgeQ1

football clubQ1

loyaltyQ1

perceived valueQ1

Abstract

The aim of this study was to investigate the mediating role of perceived value in the relationship of customer knowledge with customer loyalty and Competitive advantage in Iran premier league football clubs. The research method was descriptive correlation and applied in terms of the aim. The statistical population included all fans (over the age of 18) of Persepolis and Esteghlal teams who watched their matches either through attending the stadium or through the television and the internet. Factor analysis was used to confirm the construct validity of customer knowledge questionnaire. The reliability of the customer knowledge, loyalty, perceived value and Competitive advantage questionnaires was obtained using Cronbach's alpha coefficient: 0. 98, 0. 97, 0. 93 and 0. 49 respectively. The investigation of the relationships of the variables showed that the model was suitable and economical with indirect relationship in which the mediating role of perceived value was confirmed. The results showed that the model with indirect relationship with lower AIC was more efficient than the model with direct relationship and without the mediating role of perceived value. That is to say the clubs that manage the knowledge of their customers lead to commitment and then Competitive advantage in other clubs. On the other hand, the perceived value of the spectators facilitates the relationship of variables.

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APA: Copy

Beyrami Igder, Jamaleddin, AKBARI YAZDI, HOSSEIN, & ELAHI, ALIREZA. (2019). The Mediating Role of Perceived Value in the Relationship of Customer Knowledge with Customer Loyalty and Competitive Advantage in Premier League Football Clubs. SPORT MANAGEMENT (HARAKAT), 11(3 ), 581-596. SID. https://sid.ir/paper/159339/en

Vancouver: Copy

Beyrami Igder Jamaleddin, AKBARI YAZDI HOSSEIN, ELAHI ALIREZA. The Mediating Role of Perceived Value in the Relationship of Customer Knowledge with Customer Loyalty and Competitive Advantage in Premier League Football Clubs. SPORT MANAGEMENT (HARAKAT)[Internet]. 2019;11(3 ):581-596. Available from: https://sid.ir/paper/159339/en

IEEE: Copy

Jamaleddin Beyrami Igder, HOSSEIN AKBARI YAZDI, and ALIREZA ELAHI, “The Mediating Role of Perceived Value in the Relationship of Customer Knowledge with Customer Loyalty and Competitive Advantage in Premier League Football Clubs,” SPORT MANAGEMENT (HARAKAT), vol. 11, no. 3 , pp. 581–596, 2019, [Online]. Available: https://sid.ir/paper/159339/en

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