FORECASTING MARKET SHARE AND CUSTOMERS RETENTION AND TURNOVER PROBABILITY IN BANKS OF BUSHEHR CITY: AN ANALYTICAL COMPARING USING MARKOV CHAIN AND SWARA

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JAMALI GH.R.

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Journal Paper

Paper Information

Journal: Journal of Operational Research in its Applications Year:2015 | Volume:11 | Issue:4 (43) Page(s): 75-87

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Title

FORECASTING MARKET SHARE AND CUSTOMERS RETENTION AND TURNOVER PROBABILITY IN BANKS OF BUSHEHR CITY: AN ANALYTICAL COMPARING USING MARKOV CHAIN AND SWARA

Author(s)

JAMALI GH.R. | Issue Writer Certificate

Keywords

MARKOV CHAINQ2

SWARAQ2

RETENTION PROBABILITYQ2

MARKET SHAREQ2

Abstract

The main purpose of this paper is to forecast banks MARKET SHARE in Bushehr province using MARKOV CHAIN and ranking them using the SWARA method. First, 19 banks were selected both in private and public sectors. Then, the average number of customers and its change were calculated during the years 2008 to 2011 using banks data. First, status identification conducted for forecasting banks MARKET SHARE. In the next stage, transition matrix has been developed for all selected banks. Finally, banks future MARKET SHARE has been calculated. All surveyed banks were ranked with regard to the 15 banking experts in the SWARA process. Results show EN bank, Parsian bank, Mellat bank, Melli bank and Tejarat bank have the same first to fifth ranks derived from MARKOV CHAIN and the SWARA method respectively.

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APA: Copy

JAMALI, GH.R.. (2015). FORECASTING MARKET SHARE AND CUSTOMERS RETENTION AND TURNOVER PROBABILITY IN BANKS OF BUSHEHR CITY: AN ANALYTICAL COMPARING USING MARKOV CHAIN AND SWARA. JOURNAL OF OPERATIONAL RESEARCH AND ITS APPLICATIONS (JOURNAL OF APPLIED MATHEMATICS), 11(4 (43)), 75-87. SID. https://sid.ir/paper/164576/en

Vancouver: Copy

JAMALI GH.R.. FORECASTING MARKET SHARE AND CUSTOMERS RETENTION AND TURNOVER PROBABILITY IN BANKS OF BUSHEHR CITY: AN ANALYTICAL COMPARING USING MARKOV CHAIN AND SWARA. JOURNAL OF OPERATIONAL RESEARCH AND ITS APPLICATIONS (JOURNAL OF APPLIED MATHEMATICS)[Internet]. 2015;11(4 (43)):75-87. Available from: https://sid.ir/paper/164576/en

IEEE: Copy

GH.R. JAMALI, “FORECASTING MARKET SHARE AND CUSTOMERS RETENTION AND TURNOVER PROBABILITY IN BANKS OF BUSHEHR CITY: AN ANALYTICAL COMPARING USING MARKOV CHAIN AND SWARA,” JOURNAL OF OPERATIONAL RESEARCH AND ITS APPLICATIONS (JOURNAL OF APPLIED MATHEMATICS), vol. 11, no. 4 (43), pp. 75–87, 2015, [Online]. Available: https://sid.ir/paper/164576/en

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