Sociological survey of TV advertising and its impact on the attitude of the staff of the Central Organization of Islamic Azad University (especially female employees) in consumption of household goods

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Shadjooo Narges; SAROOKHANI BAGHER; NAVABAKHSH MEHRDAD

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: SOCIOLOGY OF WOMEN (JOURNAL OF WOMAN AND SOCIETY) Year:2020 | Volume:10 | Issue:4 (40) Page(s): 261-274

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

454

Download:

Cites:

Information Journal Paper

Title

Sociological survey of TV advertising and its impact on the attitude of the staff of the Central Organization of Islamic Azad University (especially female employees) in consumption of household goods

Author(s)

Shadjooo Narges | SAROOKHANI BAGHER | NAVABAKHSH MEHRDAD | Issue Writer Certificate

Keywords

AdvertisingQ2

consumptionQ2

mediaQ2

consumerQ1

goodsQ1

Abstract

Today, mass media, including radio, television, newspapers, satellite and the Internet, play a key role in Advertising. In this research, entitled "The Impact of media Promotion (TV) on women's attitudes towards the consumption of household goods by the central organization of Islamic Azad University", was referred to documents, books, magazines and the internet in exploratory studies. The purpose of this study was to investigate the effect of television Advertising on the selection of household goods, the impact of Advertising on the increase in the tendency to purchase and consumption, as well as the relationship between education and average income and attention to Advertising. A survey method has been used for research method. A questionnaire with Likert spectrum was used for the research instrument. The statistical population consisted of female employees of Central Organization of Islamic Azad University. The sample size was 317 with Morgan table and 350 people were considered for credit. Descriptive and inferential statistics were used to analyze the data. The results of the surveys showed that the research hypotheses were confirmed at the level of completely significant. According to the results, the effect of Advertising on the consumption of household goods was confirmed by respondents.

Cites

No record.

References

No record.

Cite

APA: Copy

Shadjooo, Narges, SAROOKHANI, BAGHER, & NAVABAKHSH, MEHRDAD. (2020). Sociological survey of TV advertising and its impact on the attitude of the staff of the Central Organization of Islamic Azad University (especially female employees) in consumption of household goods. SOCIOLOGY OF WOMEN (JOURNAL OF WOMAN AND SOCIETY), 10(4 (40) ), 261-274. SID. https://sid.ir/paper/169300/en

Vancouver: Copy

Shadjooo Narges, SAROOKHANI BAGHER, NAVABAKHSH MEHRDAD. Sociological survey of TV advertising and its impact on the attitude of the staff of the Central Organization of Islamic Azad University (especially female employees) in consumption of household goods. SOCIOLOGY OF WOMEN (JOURNAL OF WOMAN AND SOCIETY)[Internet]. 2020;10(4 (40) ):261-274. Available from: https://sid.ir/paper/169300/en

IEEE: Copy

Narges Shadjooo, BAGHER SAROOKHANI, and MEHRDAD NAVABAKHSH, “Sociological survey of TV advertising and its impact on the attitude of the staff of the Central Organization of Islamic Azad University (especially female employees) in consumption of household goods,” SOCIOLOGY OF WOMEN (JOURNAL OF WOMAN AND SOCIETY), vol. 10, no. 4 (40) , pp. 261–274, 2020, [Online]. Available: https://sid.ir/paper/169300/en

Related Journal Papers