A Sociological Study of Media Advertising (TV) and its Impact on Household Goods Consumption (A Research in Tehran 2013)

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Shadjooo Narges; SAROUKHANI BAGHER; NAVABAKHSH MEHRDAD

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Journal: JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS) Year:2019 | Volume:11 | Issue:3 Page(s): 55-64

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Information Journal Paper

Title

A Sociological Study of Media Advertising (TV) and its Impact on Household Goods Consumption (A Research in Tehran 2013)

Author(s)

Shadjooo Narges | SAROUKHANI BAGHER | NAVABAKHSH MEHRDAD | Issue Writer Certificate

Keywords

AdvertisersQ2

consumersQ2

mediaQ1

consumer goodsQ2

cultural developmentQ1

Abstract

Today, mass media ads have a special place in promoting business and attracting customers. The senders of the message are sent to send the message in order to attract the more the audience to encourage them to act in an economic manner, that is, to buy and then to consume goods. media advertising has brought about many changes in the lifestyle, consumer values and culture. In a study titled "The Sociological Review of media Advertising (TV) and its Impact on Household Goods Consumption (Research in Tehran, 1394), " first, the study of available resources, including books, magazines and the Internet has been addressed. The purpose of this research is to investigate the effect of television advertising on the choice of household goods and increase the tendency to buy and use. Research method in this study, a survey method and a research tool were a Likert scale. The statistical population consisted of male and female employees of Central Organization of Islamic Azad University, and the sample size was 317 with Morgan table and 350 others were considered. The validity of the questionnaire was 967. Descriptive and inferential statistical tests were used to analyze the data. The results of this study showed that the research hypotheses were confirmed at a completely significant level. According to the results, the effect of TV advertising on the audience's attitude towards the consumption of household goods was confirmed.

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APA: Copy

Shadjooo, Narges, SAROUKHANI, BAGHER, & NAVABAKHSH, MEHRDAD. (2019). A Sociological Study of Media Advertising (TV) and its Impact on Household Goods Consumption (A Research in Tehran 2013). JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS), 11(3 ), 55-64. SID. https://sid.ir/paper/231973/en

Vancouver: Copy

Shadjooo Narges, SAROUKHANI BAGHER, NAVABAKHSH MEHRDAD. A Sociological Study of Media Advertising (TV) and its Impact on Household Goods Consumption (A Research in Tehran 2013). JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS)[Internet]. 2019;11(3 ):55-64. Available from: https://sid.ir/paper/231973/en

IEEE: Copy

Narges Shadjooo, BAGHER SAROUKHANI, and MEHRDAD NAVABAKHSH, “A Sociological Study of Media Advertising (TV) and its Impact on Household Goods Consumption (A Research in Tehran 2013),” JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS), vol. 11, no. 3 , pp. 55–64, 2019, [Online]. Available: https://sid.ir/paper/231973/en

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