The Effectiveness of Based on Creating Sustainable Competitive Advantage Training and Skill Development of Insurance Representatives on Resource Based View

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HEIDARI ALI; BEIGI MINA; HEIDARI MOHSEN

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Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2014 | Volume:4 | Issue:16 Page(s): 199-221

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Information Journal Paper

Title

The Effectiveness of Based on Creating Sustainable Competitive Advantage Training and Skill Development of Insurance Representatives on Resource Based View

Author(s)

HEIDARI ALI | BEIGI MINA | HEIDARI MOHSEN | Issue Writer Certificate

Keywords

InsuranceQ2

Resource Based ViewQ2

Competitive AdvantageQ2

Skills DevelopmentQ2

Abstract

Now days, companies give their utmost effort to create Competitive Advantage though utilization of appropriate trainings for their sales representatives. In this case, the importance of training and development of sales personnel of companies who primarily provide products and services increases. Therefore the more effective the training methods applied, the more attainable the ultimate goals of the company shall be. This research aims to assess the effectiveness of developing skills of Insurance reps on creating Competitive Advantage based on Resource Based View (RBV) in the Iran Insurance Company. Data collection in this research is done though descriptive empirical methods to gain Applicable goals. The findings of this research illustrates that in the view of managers and employees of Iran Insurance Company, the goals of improving sales reps’ vision, creating skills and necessary capabilities and developing special knowledge tends to create Competitive Advantage in the VRIN framework.

Cites

THE RELATIONSHIP BETWEEN THE ORGANIZATIONAL RESILIENCE AND THE COMPETITIVENESS AND SUSTAINABLE COMPETITIVE (THE CASE STUDY: CEMENT COMPANY OF BOJNORD)

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APA: Copy

HEIDARI, ALI, BEIGI, MINA, & HEIDARI, MOHSEN. (2014). The Effectiveness of Based on Creating Sustainable Competitive Advantage Training and Skill Development of Insurance Representatives on Resource Based View. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 4(16 ), 199-221. SID. https://sid.ir/paper/181509/en

Vancouver: Copy

HEIDARI ALI, BEIGI MINA, HEIDARI MOHSEN. The Effectiveness of Based on Creating Sustainable Competitive Advantage Training and Skill Development of Insurance Representatives on Resource Based View. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2014;4(16 ):199-221. Available from: https://sid.ir/paper/181509/en

IEEE: Copy

ALI HEIDARI, MINA BEIGI, and MOHSEN HEIDARI, “The Effectiveness of Based on Creating Sustainable Competitive Advantage Training and Skill Development of Insurance Representatives on Resource Based View,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 4, no. 16 , pp. 199–221, 2014, [Online]. Available: https://sid.ir/paper/181509/en

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