Strategic Orientation, Culture and New Product Development Capability on New Product Development Performance

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SALAR JAMSHID; Abolfazli Seyed Abolfazl; RAHIMI FARAJOLLAH

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2013 | Volume:4 | Issue:14 Page(s): 15-33

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Information Journal Paper

Title

Strategic Orientation, Culture and New Product Development Capability on New Product Development Performance

Author(s)

SALAR JAMSHID | Abolfazli Seyed Abolfazl | RAHIMI FARAJOLLAH | Issue Writer Certificate

Keywords

Strategic OrientationQ2

CultureQ2

New Product Development CapabilityQ2

PerformanceQ2

Stock ExchangeQ2

Abstract

The purpose of this study is surveying the interactive influence of Strategic Orientation, Culture and New Product Development Capability on new product development Performance of companies accepted in Tehran Stock Exchange. This research is applied In terms of the goal and descriptive-survey in terms of data gathering method. The population of this study consists of companies in the Stock Exchange. The sampling method is quota stratified random. According to share of each industry, in total, 167 questionnaires were collected from companies. To test the hypotheses, we used structural equation modeling with Lisrel 8. 53. The results showed that Strategic Orientation, Culture and the New Product Development Capability influence on new products development Performance. The impact of Strategic Orientation is more. New Product Development Capability has the second influence and Culture has the third influence on new product development Performance. The results also showed that the Strategic Orientation and New Product Development Capability impact on organizational Culture.

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APA: Copy

SALAR, JAMSHID, Abolfazli, Seyed Abolfazl, & RAHIMI, FARAJOLLAH. (2013). Strategic Orientation, Culture and New Product Development Capability on New Product Development Performance. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 4(14 ), 15-33. SID. https://sid.ir/paper/181613/en

Vancouver: Copy

SALAR JAMSHID, Abolfazli Seyed Abolfazl, RAHIMI FARAJOLLAH. Strategic Orientation, Culture and New Product Development Capability on New Product Development Performance. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2013;4(14 ):15-33. Available from: https://sid.ir/paper/181613/en

IEEE: Copy

JAMSHID SALAR, Seyed Abolfazl Abolfazli, and FARAJOLLAH RAHIMI, “Strategic Orientation, Culture and New Product Development Capability on New Product Development Performance,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 4, no. 14 , pp. 15–33, 2013, [Online]. Available: https://sid.ir/paper/181613/en

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