The Surveying Effects of Consumers Global Identity on External Product Purchasing in Iran

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YAZDANI NASER; NEGHABI AZAM

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2017 | Volume:8 | Issue:29 Page(s): 19-35

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Title

The Surveying Effects of Consumers Global Identity on External Product Purchasing in Iran

Author(s)

YAZDANI NASER | NEGHABI AZAM | Issue Writer Certificate

Keywords

Global IdentityQ2

Diversity of ContactQ1

Discomfort with DifferencesQ1

External Product PurchasingQ1

Abstract

With the growing and accelerated international trade, countries around the world, import and export a variety of products that it would be the challenges and opportunities created for them. The free trade between countries and globalization has meant that consumers face with many foreign products. As a result, the attitude of consumers to the country as well as domestic or foreign manufacturer of the product is one of the concerns of international companies and researchers of consumer behavior The Research is “ Surveying Effects of Consumers Global Identity on External Product Purchasing According to “ UDO” . To study foreign products among graduate students studying commercial management in Tehran in 1394 have been addressed. This study sought to evaluate the impact of Global Identity on External Product Purchasing. Methodology description and applied research. Required Data for this study collected by questionnaire distributed among 158 student of Commercial Management in the State universities of Tehran. The results of this study showed that the purchase of foreign products affected by the Global Identity.

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APA: Copy

YAZDANI, NASER, & NEGHABI, AZAM. (2017). The Surveying Effects of Consumers Global Identity on External Product Purchasing in Iran. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 8(29 ), 19-35. SID. https://sid.ir/paper/181739/en

Vancouver: Copy

YAZDANI NASER, NEGHABI AZAM. The Surveying Effects of Consumers Global Identity on External Product Purchasing in Iran. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2017;8(29 ):19-35. Available from: https://sid.ir/paper/181739/en

IEEE: Copy

NASER YAZDANI, and AZAM NEGHABI, “The Surveying Effects of Consumers Global Identity on External Product Purchasing in Iran,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 8, no. 29 , pp. 19–35, 2017, [Online]. Available: https://sid.ir/paper/181739/en

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