THE EFFECT OF MARKETING, INNOVATION AND LEARNING CAPABILITIES ON ORGANIZATION’S PERFORMANCE (CASE STUDY: TABRIZ PETROCHEMICAL COMPANY)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

NOPSANDASIEL SEYED MOHAMMAD; RAMAZAN POUR ASMAEYL; ATTARI ASL PAYMAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT) Year:2016 | Volume:9 | Issue:36 Page(s): 95-124

Download Full-Text

Persian Verion

View:

5,104

Download:

Cites:

Information Journal Paper

Title

THE EFFECT OF MARKETING, INNOVATION AND LEARNING CAPABILITIES ON ORGANIZATION’S PERFORMANCE (CASE STUDY: TABRIZ PETROCHEMICAL COMPANY)

Author(s)

NOPSANDASIEL SEYED MOHAMMAD | RAMAZAN POUR ASMAEYL | ATTARI ASL PAYMAN | Issue Writer Certificate

Keywords

MARKETING CAPABILITYQ1

INNOVATION CAPABILITYQ1

LEARNING CAPABILITYQ1

ORGANIZATION PERFORMANCEQ2

TABRIZ PETROCHEMICAL COMPANYQ1

Abstract

To achieve higher performance is the goal which organizations implement different approaches to reach. Capabilities play a great role in gaining competitive advantages for organizations, namely capabilities of marketing, innovation and learning. While most of the studies on the effect of every one of these on performance has been examined separately, in this study effort has been made to introduce an integrated model to examine the simultaneous effect of all three complementary integrated elements on ORGANIZATION PERFORMANCE. In order to do so, to measure the effect of capability of marketing, innovation and learning on the performance of TABRIZ PETROCHEMICAL COMPANY, 265 questionnaires were distributed among the employees holding B.S. and higher degrees, out of which 255 were eligible to analyze. In this study we used SPSS and LISREL softwares to analyze the data .The results of the study indicate that there is a meaningful relation between MARKETING CAPABILITY and organization's performance. It also shows that there is a meaningful relation between INNOVATION CAPABILITY and LEARNING CAPABILITY with the performance of the organization. It also suggests that there is a meaningful relation between marketing, innovation and learning capabilities as a complementary bundle with the performance of organization.

Cites

No record.

References

Cite

APA: Copy

NOPSANDASIEL, SEYED MOHAMMAD, RAMAZAN POUR, ASMAEYL, & ATTARI ASL, PAYMAN. (2016). THE EFFECT OF MARKETING, INNOVATION AND LEARNING CAPABILITIES ON ORGANIZATION’S PERFORMANCE (CASE STUDY: TABRIZ PETROCHEMICAL COMPANY). PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), 9(36), 95-124. SID. https://sid.ir/paper/182096/en

Vancouver: Copy

NOPSANDASIEL SEYED MOHAMMAD, RAMAZAN POUR ASMAEYL, ATTARI ASL PAYMAN. THE EFFECT OF MARKETING, INNOVATION AND LEARNING CAPABILITIES ON ORGANIZATION’S PERFORMANCE (CASE STUDY: TABRIZ PETROCHEMICAL COMPANY). PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT)[Internet]. 2016;9(36):95-124. Available from: https://sid.ir/paper/182096/en

IEEE: Copy

SEYED MOHAMMAD NOPSANDASIEL, ASMAEYL RAMAZAN POUR, and PAYMAN ATTARI ASL, “THE EFFECT OF MARKETING, INNOVATION AND LEARNING CAPABILITIES ON ORGANIZATION’S PERFORMANCE (CASE STUDY: TABRIZ PETROCHEMICAL COMPANY),” PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), vol. 9, no. 36, pp. 95–124, 2016, [Online]. Available: https://sid.ir/paper/182096/en

Related Journal Papers