INVESTIGATE THE ROLE OF MARKETING IN ENVIRONMENTAL NON-GOVERNMENTAL ORGANIZATIONS IN TEHRAN

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DOROUDI HOMA; KEYVANFAR SARA

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Journal: QUANTITATIVE RESEARCHES IN MANAGEMENT Year:2011 | Volume:2 | Issue:3 Page(s): 120-138

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Title

INVESTIGATE THE ROLE OF MARKETING IN ENVIRONMENTAL NON-GOVERNMENTAL ORGANIZATIONS IN TEHRAN

Author(s)

DOROUDI HOMA | KEYVANFAR SARA | Issue Writer Certificate

Keywords

NON-GOVERNMENTAL ORGANIZATIONS (NGOS)Q2

SERVICING-MARKETING MIXQ2

GOVERNMENTAL DEVELOPING PROGRAMSQ2

Abstract

Non-Governmental Organizations (NGOs), as popular organizations, because of the more mentally and practically independence, can be as the best references to defend people against social, cultural, economical and political rights and can help to edit the GOVERNMENTAL DEVELOPING PROGRAMS with presentation of needed feedbacks at policies and programs and also contributed at policy changes and be as an important sponsors and helpers in social changes and popular society. The purpose of this research is consideration of the roles and positions of SERVICING-MARKETING MIX elements in absorbing the financial and human resources and also cooperating and operating common projects with governmental organizations and international agencies. This study is a descriptive research in order to have an answer to the main question. A questionnaire has been used to gather the needed data. Data has been analyses by SPSS's software. For analyzing of gathered data, deductive and descriptive statistical ways were used. Findings of the research indicate a positive relationship between all independent variables with the absorbing the financial and human resources and cooperating and operating common projects with governmental organizations and international agencies. Today, NGOs need marketing techniques and academic principals for developing and achieving to their own goals.

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APA: Copy

DOROUDI, HOMA, & KEYVANFAR, SARA. (2011). INVESTIGATE THE ROLE OF MARKETING IN ENVIRONMENTAL NON-GOVERNMENTAL ORGANIZATIONS IN TEHRAN. QUANTITATIVE RESEARCHES IN MANAGEMENT, 2(3), 120-138. SID. https://sid.ir/paper/192050/en

Vancouver: Copy

DOROUDI HOMA, KEYVANFAR SARA. INVESTIGATE THE ROLE OF MARKETING IN ENVIRONMENTAL NON-GOVERNMENTAL ORGANIZATIONS IN TEHRAN. QUANTITATIVE RESEARCHES IN MANAGEMENT[Internet]. 2011;2(3):120-138. Available from: https://sid.ir/paper/192050/en

IEEE: Copy

HOMA DOROUDI, and SARA KEYVANFAR, “INVESTIGATE THE ROLE OF MARKETING IN ENVIRONMENTAL NON-GOVERNMENTAL ORGANIZATIONS IN TEHRAN,” QUANTITATIVE RESEARCHES IN MANAGEMENT, vol. 2, no. 3, pp. 120–138, 2011, [Online]. Available: https://sid.ir/paper/192050/en

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