THE ROLE OF INTERNAL MARKET ORIENTATION IN DEVELOPING ENTREPRENEURIAL ORIENTATION: THE CASE OF INTERNET SERVICE PROVIDERS (ISPS) IN TEHRAN

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EKHLASSI AMIR; SEYYED AMIRI NADER; HENDIJANI FARD MORTEZA

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Journal: New Marketing Research Journal Year:2018 | Volume:8 | Issue:1 (28) Page(s): 97-115

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Title

THE ROLE OF INTERNAL MARKET ORIENTATION IN DEVELOPING ENTREPRENEURIAL ORIENTATION: THE CASE OF INTERNET SERVICE PROVIDERS (ISPS) IN TEHRAN

Author(s)

EKHLASSI AMIR | SEYYED AMIRI NADER | HENDIJANI FARD MORTEZA | Issue Writer Certificate

Keywords

INTERNAL MARKET ORIENTATIONQ1

MARKET ORIENTATIONQ2

ENTREPRENEURIAL ORIENTATIONQ2

INTERNET SERVICE PROVIDERSQ1

Abstract

Employees have important roles in the success of service companies and their satisfaction may be a prerequisite for customers' satisfaction. In addition, considering their needs and wants and the responsiveness to them may lead to the development of ENTREPRENEURIAL ORIENTATION in the company. Furthermore, being customer-oriented can lead to concentrating on innovation and to use opportunities proactively. Accordingly, this paper investigates whether MARKET ORIENTATION/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">INTERNAL MARKET ORIENTATION has effect on ENTREPRENEURIAL ORIENTATION with mediating role of MARKET ORIENTATION in INTERNET SERVICE PROVIDERS (ISPs) in Tehran. For this purpose, a descriptive method was used and 322 questionnaires were distributed between managers and employees of Tehran ISPs chosen by simple random sampling. To analyze data, structural equation modeling with partial least squares by Smart PLS 3 software was used. The results showed that MARKET ORIENTATION/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">INTERNAL MARKET ORIENTATION has positive and significant effects on ENTREPRENEURIAL ORIENTATION and MARKET ORIENTATION with 0.529 and 0.796 path coefficient values, respectively. The effect of MARKET ORIENTATION on ENTREPRENEURIAL ORIENTATION is also confirmed with 0.337 path coefficient value. The results also showed that MARKET ORIENTATION plays a partial mediating role between MARKET ORIENTATION/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">INTERNAL MARKET ORIENTATION and ENTREPRENEURIAL ORIENTATION with 0.268 path coefficient value. The result of Sobel test also confirms the mediating role of MARKET ORIENTATION between MARKET ORIENTATION/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">INTERNAL MARKET ORIENTATION and ENTREPRENEURIAL ORIENTATION. Furthermore, the value of VAF statistic equals to 0.336 which shows that about 34 percent of MARKET ORIENTATION/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">INTERNAL MARKET ORIENTATION effect on ENTREPRENEURIAL ORIENTATION can be explained through indirect effect of MARKET ORIENTATION on this relationship.

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APA: Copy

EKHLASSI, AMIR, SEYYED AMIRI, NADER, & HENDIJANI FARD, MORTEZA. (2018). THE ROLE OF INTERNAL MARKET ORIENTATION IN DEVELOPING ENTREPRENEURIAL ORIENTATION: THE CASE OF INTERNET SERVICE PROVIDERS (ISPS) IN TEHRAN. NEW MARKETING RESEARCH JOURNAL, 8(1 (28) ), 97-115. SID. https://sid.ir/paper/194574/en

Vancouver: Copy

EKHLASSI AMIR, SEYYED AMIRI NADER, HENDIJANI FARD MORTEZA. THE ROLE OF INTERNAL MARKET ORIENTATION IN DEVELOPING ENTREPRENEURIAL ORIENTATION: THE CASE OF INTERNET SERVICE PROVIDERS (ISPS) IN TEHRAN. NEW MARKETING RESEARCH JOURNAL[Internet]. 2018;8(1 (28) ):97-115. Available from: https://sid.ir/paper/194574/en

IEEE: Copy

AMIR EKHLASSI, NADER SEYYED AMIRI, and MORTEZA HENDIJANI FARD, “THE ROLE OF INTERNAL MARKET ORIENTATION IN DEVELOPING ENTREPRENEURIAL ORIENTATION: THE CASE OF INTERNET SERVICE PROVIDERS (ISPS) IN TEHRAN,” NEW MARKETING RESEARCH JOURNAL, vol. 8, no. 1 (28) , pp. 97–115, 2018, [Online]. Available: https://sid.ir/paper/194574/en

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