INVESTIGATING THE EFFECTIVE FACTORS ON CUSTOMER’S SATISFACTION USING SERVEQUAL MODEL

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

ZIVYAR FARZAD; ZIAEE MOHAMMAD SADEGH; NARGESIAN JAVAD

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2012 | Volume:2 | Issue:3 (6) Page(s): 173-186

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

5,703

Download:

Cites:

Information Journal Paper

Title

INVESTIGATING THE EFFECTIVE FACTORS ON CUSTOMER’S SATISFACTION USING SERVEQUAL MODEL

Author(s)

ZIVYAR FARZAD | ZIAEE MOHAMMAD SADEGH | NARGESIAN JAVAD | Issue Writer Certificate

Keywords

CUSTOMERQ2

SERVICE QUALITYQ2

CUSTOMER SATISFACTIONQ2

SERVEQUAL MODELQ2

Abstract

In this article which is the result of a field study, the SERVICE QUALITY dimensions of Isfahan Mellat banks and the rate of CUSTOMER’s satisfaction with the banks services were studied. After reviewing relevant researches, a questionnaire with closed questions was designed to measure the SERVICE QUALITY dimensions of Isfahan Mellat banks and the rate of CUSTOMER’s satisfaction with the banks services. Necessary data is collected in Isfahan. For measuring theservice quality toward the CUSTOMER’s satisfaction, the SERVICE QUALITY model called “SERVEQUAL” has been used. The current research method is descriptive-survey. The findings suggest that the four dimensions of reliability, responsibility, guarantee, and empathy has been effective on CUSTOMER’s satisfaction with the SERVICE QUALITY of Isfahan Mellat banks. However, the physical and appearance dimensions have no effect on costumer’s satisfaction with the SERVICE QUALITY.

Cites

References

No record.

Cite

APA: Copy

ZIVYAR, FARZAD, ZIAEE, MOHAMMAD SADEGH, & NARGESIAN, JAVAD. (2012). INVESTIGATING THE EFFECTIVE FACTORS ON CUSTOMER’S SATISFACTION USING SERVEQUAL MODEL. NEW MARKETING RESEARCH JOURNAL, 2(3 (6)), 173-186. SID. https://sid.ir/paper/194643/en

Vancouver: Copy

ZIVYAR FARZAD, ZIAEE MOHAMMAD SADEGH, NARGESIAN JAVAD. INVESTIGATING THE EFFECTIVE FACTORS ON CUSTOMER’S SATISFACTION USING SERVEQUAL MODEL. NEW MARKETING RESEARCH JOURNAL[Internet]. 2012;2(3 (6)):173-186. Available from: https://sid.ir/paper/194643/en

IEEE: Copy

FARZAD ZIVYAR, MOHAMMAD SADEGH ZIAEE, and JAVAD NARGESIAN, “INVESTIGATING THE EFFECTIVE FACTORS ON CUSTOMER’S SATISFACTION USING SERVEQUAL MODEL,” NEW MARKETING RESEARCH JOURNAL, vol. 2, no. 3 (6), pp. 173–186, 2012, [Online]. Available: https://sid.ir/paper/194643/en

Related Journal Papers