THE EFFECT OF PERCEIVED SERVICE QUALITY, SATISFACTION AND TRUST OF HEALTH TOURISTS ON THEIR REVISITING AND REUSING THE HOSPITALS AND HEALTH CENTERS IN MASHHAD

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MOHEBI NAEMEH PARVIN; KHORAKIAN ALIREZA; FARAHI MOHAMMAD MAHDI

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Journal: Journal of Social Studies in Tourism Year:2017 | Volume:5 | Issue:9 Page(s): 1-27

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Information Journal Paper

Title

THE EFFECT OF PERCEIVED SERVICE QUALITY, SATISFACTION AND TRUST OF HEALTH TOURISTS ON THEIR REVISITING AND REUSING THE HOSPITALS AND HEALTH CENTERS IN MASHHAD

Author(s)

MOHEBI NAEMEH PARVIN | KHORAKIAN ALIREZA | FARAHI MOHAMMAD MAHDI | Issue Writer Certificate

Keywords

TRUSTQ2

QUALITYQ2

SATISFACTIONQ2

HEALTH TOURISMQ2

Abstract

Health tourism is becoming a developing sector in the tourism industry. It involves economic grounds; creates job opportunities; introduces different cultures; and even holds political interests for the countries. HEALTH TOURISM has many economic benefits for the countries that are active in this industry. HEALTH TOURISM is an emerging field, and there are serious competitions among countries that try to attract health tourists and keep them satisfied during their stay. This study aims to investigate the effect of perceived service QUALITY, SATISFACTION, and TRUST of health tourists revisiting and reusing the hospitals and health centers in Mashhad. Data were collected using a questionnaire. Based on a judgmental sampling method, 206 people were selected from the international health tourists. Structural equation modeling was employed. Results confirmed there was a direct and positive relation between the perceived service QUALITY and the customers’ SATISFACTION. Also, the hypothesis proved the positive effect of customers’ SATISFACTION on their TRUSTing healthcare centers and their staff. Results also approved the effect of customers’ TRUST on their future decisions to return to the same places of treatments.

Cites

Identification the Main Challenges of Medical Tourism Branding in Ardabil Using the Grounded Theory Approach

References

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APA: Copy

MOHEBI, NAEMEH PARVIN, KHORAKIAN, ALIREZA, & FARAHI, MOHAMMAD MAHDI. (2017). THE EFFECT OF PERCEIVED SERVICE QUALITY, SATISFACTION AND TRUST OF HEALTH TOURISTS ON THEIR REVISITING AND REUSING THE HOSPITALS AND HEALTH CENTERS IN MASHHAD. JOURNAL OF SOCIAL STUDIED IN TOURISM, 5(9 ), 1-27. SID. https://sid.ir/paper/259334/en

Vancouver: Copy

MOHEBI NAEMEH PARVIN, KHORAKIAN ALIREZA, FARAHI MOHAMMAD MAHDI. THE EFFECT OF PERCEIVED SERVICE QUALITY, SATISFACTION AND TRUST OF HEALTH TOURISTS ON THEIR REVISITING AND REUSING THE HOSPITALS AND HEALTH CENTERS IN MASHHAD. JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2017;5(9 ):1-27. Available from: https://sid.ir/paper/259334/en

IEEE: Copy

NAEMEH PARVIN MOHEBI, ALIREZA KHORAKIAN, and MOHAMMAD MAHDI FARAHI, “THE EFFECT OF PERCEIVED SERVICE QUALITY, SATISFACTION AND TRUST OF HEALTH TOURISTS ON THEIR REVISITING AND REUSING THE HOSPITALS AND HEALTH CENTERS IN MASHHAD,” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 5, no. 9 , pp. 1–27, 2017, [Online]. Available: https://sid.ir/paper/259334/en

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