ISLAMIC VALUES IN MARKETING MIX DECISIONS

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SANOUBAR NASER; MOTAFAKER AZAD MOHAMAD ALI; RAZI NASRIN

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Journal: ORGANIZATIONAL CULTURE MANAGEMENT Year:2010 | Volume:8 | Issue:21 Page(s): 5-32

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Information Journal Paper

Title

ISLAMIC VALUES IN MARKETING MIX DECISIONS

Author(s)

SANOUBAR NASER | MOTAFAKER AZAD MOHAMAD ALI | RAZI NASRIN | Issue Writer Certificate

Keywords

ISLAMIC VALUESQ2

PRODUCTQ2

PRICEQ1

PROMOTIONQ3

PLACEQ3

Abstract

Business and its main functions such as marketing has value regulations in Islamic economy. The main purpose of this paper is the indicatation of ISLAMIC VALUES in marketing mix decisions. To achieve this purpose, the ISLAMIC VALUES in marketing mix decisions include PRODUCT, PRICE, PROMOTION and PLACE decisions emanated from Quran and documented practices of the holy Prophet (peace be upon him) and A'immah to identifiy these values in all Islamic countries businesses that are used in marketing decisions. In this research first, we investigated the system of ISLAMIC VALUES and then marketing mix decisions are investigated in this framework.

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APA: Copy

SANOUBAR, NASER, MOTAFAKER AZAD, MOHAMAD ALI, & RAZI, NASRIN. (2010). ISLAMIC VALUES IN MARKETING MIX DECISIONS. ORGANIZATIONAL CULTURE MANAGEMENT, 8(21), 5-32. SID. https://sid.ir/paper/196364/en

Vancouver: Copy

SANOUBAR NASER, MOTAFAKER AZAD MOHAMAD ALI, RAZI NASRIN. ISLAMIC VALUES IN MARKETING MIX DECISIONS. ORGANIZATIONAL CULTURE MANAGEMENT[Internet]. 2010;8(21):5-32. Available from: https://sid.ir/paper/196364/en

IEEE: Copy

NASER SANOUBAR, MOHAMAD ALI MOTAFAKER AZAD, and NASRIN RAZI, “ISLAMIC VALUES IN MARKETING MIX DECISIONS,” ORGANIZATIONAL CULTURE MANAGEMENT, vol. 8, no. 21, pp. 5–32, 2010, [Online]. Available: https://sid.ir/paper/196364/en

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