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Information Journal Paper

Title

A MODEL FOR EXPLAINING SERVICE QUALITY AND VALUE PROPOSITION EFFECTS ON BANK CUSTOMER SATISFACTION CASE STUDY: MEHR FINANCE AND CREDIT INSTITUTION

Pages

  1-19

Abstract

 This study investigated factors affecting CUSTOMER SATISFACTION in banking services using the new approach to measurement of SERVICE QUALITY and VALUE PROPOSITION simultaneously. In this study, the authors perform a review of the set of attributes which are capable of being incorporated in the measure of CUSTOMER SATISFACTION in MEHR FINANCE AND CREDIT INSTITUTION. Later, the possibility is posed of grouping these attributes into dimensions of quality, proceeding to value various alternative structures by means of confirmatory factor analysis methodology and testing their reliability and validity. The findings from this study reveal that SERVICE QUALITY in MEHR FINANCE AND CREDIT INSTITUTION has a two-factor structure: VALUE PROPOSITION quality and Service delivery quality.

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    APA: Copy

    ESTIRI, MEHRDAD, HOSSEINI, FARSHID, YAZDANI, HAMID REZA, GHOLIPOUR, MAJID, & RAYEJ, HAMZEH. (2012). A MODEL FOR EXPLAINING SERVICE QUALITY AND VALUE PROPOSITION EFFECTS ON BANK CUSTOMER SATISFACTION CASE STUDY: MEHR FINANCE AND CREDIT INSTITUTION. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 4(7), 1-19. SID. https://sid.ir/paper/197093/en

    Vancouver: Copy

    ESTIRI MEHRDAD, HOSSEINI FARSHID, YAZDANI HAMID REZA, GHOLIPOUR MAJID, RAYEJ HAMZEH. A MODEL FOR EXPLAINING SERVICE QUALITY AND VALUE PROPOSITION EFFECTS ON BANK CUSTOMER SATISFACTION CASE STUDY: MEHR FINANCE AND CREDIT INSTITUTION. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2012;4(7):1-19. Available from: https://sid.ir/paper/197093/en

    IEEE: Copy

    MEHRDAD ESTIRI, FARSHID HOSSEINI, HAMID REZA YAZDANI, MAJID GHOLIPOUR, and HAMZEH RAYEJ, “A MODEL FOR EXPLAINING SERVICE QUALITY AND VALUE PROPOSITION EFFECTS ON BANK CUSTOMER SATISFACTION CASE STUDY: MEHR FINANCE AND CREDIT INSTITUTION,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 4, no. 7, pp. 1–19, 2012, [Online]. Available: https://sid.ir/paper/197093/en

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