A MODEL FOR EVALUATING THE EFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY IN THE SPORT SERVICES

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SEYED JAVADIN R.; KHANLARI A.; ESTIRI M.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: OLYMPIC Year:2011 | Volume:18 | Issue:4 (SERIAL 52) Page(s): 41-54

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Title

A MODEL FOR EVALUATING THE EFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY IN THE SPORT SERVICES

Author(s)

SEYED JAVADIN R. | KHANLARI A. | ESTIRI M. | Issue Writer Certificate

Keywords

CUSTOMER LOYALTYQ1

CUSTOMER SATISFACTIONQ2

SERVICE QUALITYQ1

SPORT SERVICESQ3

Abstract

This study examined the how customer perceptions of quality of services provided affect CUSTOMER LOYALTY in the SPORT SERVICES industry. For this, data were collected from 437 sport service users include some different sport area. The a priori proposed model concerning SERVICE QUALITY perceptions and CUSTOMER LOYALTY was tested using structural equation modeling techniques. The proposed model was determined to fit the data reasonably well. These results indicate that CUSTOMER LOYALTY can be explained by customers’ perceptions of the SERVICE QUALITY of SPORT SERVICES provider. The theoretical and practical implications of the model within the framework of SPORT SERVICES management are discussed.

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APA: Copy

SEYED JAVADIN, R., KHANLARI, A., & ESTIRI, M.. (2011). A MODEL FOR EVALUATING THE EFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY IN THE SPORT SERVICES. OLYMPIC, 18(4 (SERIAL 52)), 41-54. SID. https://sid.ir/paper/37772/en

Vancouver: Copy

SEYED JAVADIN R., KHANLARI A., ESTIRI M.. A MODEL FOR EVALUATING THE EFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY IN THE SPORT SERVICES. OLYMPIC[Internet]. 2011;18(4 (SERIAL 52)):41-54. Available from: https://sid.ir/paper/37772/en

IEEE: Copy

R. SEYED JAVADIN, A. KHANLARI, and M. ESTIRI, “A MODEL FOR EVALUATING THE EFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY IN THE SPORT SERVICES,” OLYMPIC, vol. 18, no. 4 (SERIAL 52), pp. 41–54, 2011, [Online]. Available: https://sid.ir/paper/37772/en

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