INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER BASED BRAND EQUITY AND PERFORMANCE OF INSURANCE CORPORATIONS (CASE OF CAR INSURANCE)

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MOROVATI SHARIFABADI ALI; KHESHVAR SHAHI MOHAMMAD KAZEM; RASTGAR MAHSA

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Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2012 | Volume:3 | Issue:6 Page(s): 1-22

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Title

INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER BASED BRAND EQUITY AND PERFORMANCE OF INSURANCE CORPORATIONS (CASE OF CAR INSURANCE)

Author(s)

MOROVATI SHARIFABADI ALI | KHESHVAR SHAHI MOHAMMAD KAZEM | RASTGAR MAHSA | Issue Writer Certificate

Keywords

E-CITYQ2

PERSPECTIVE OF INFORMATION AND COMMUNICATION TECHNOLOGY MANAGERSQ2

FUZZYQ2

Abstract

E-citizen compared to traditional citizen experiences a more modern life has more confidence for living in the age of information and communication; and will defend his/her citizen rights with more capability. Learning e-citizen skills increases the ability of using new communication technologies which in turn increases their readiness in employing electronic government facilities and services. In this way and with an aim of studying the factors influencing on E-CITY, after review of existing literature and interviews with experts of e-commerce, information and communication technology, the most important indicators of E-CITY establishment have been extracted and their important priorities have been determined by using a questionnaire from the point of view the IT active managers in the Yazd province. Results have been analyzed by the use of MADM techniques (both traditional and FUZZY) and the most important factors have also been determined and prioritized. Findings imply that factors such as e-procurement, e- transactions and long-term strategic thinking at the country macro-level are the factors with the highest importance in establishment of Yazd E-CITY from viewpoint of Information Technology managers and experts in Yazd province. Also, the two dimensions of IT governance and Customer Relationship Management have been identified as the most important dimensions.

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APA: Copy

MOROVATI SHARIFABADI, ALI, KHESHVAR SHAHI, MOHAMMAD KAZEM, & RASTGAR, MAHSA. (2012). INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER BASED BRAND EQUITY AND PERFORMANCE OF INSURANCE CORPORATIONS (CASE OF CAR INSURANCE). JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 3(6), 1-22. SID. https://sid.ir/paper/197102/en

Vancouver: Copy

MOROVATI SHARIFABADI ALI, KHESHVAR SHAHI MOHAMMAD KAZEM, RASTGAR MAHSA. INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER BASED BRAND EQUITY AND PERFORMANCE OF INSURANCE CORPORATIONS (CASE OF CAR INSURANCE). JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2012;3(6):1-22. Available from: https://sid.ir/paper/197102/en

IEEE: Copy

ALI MOROVATI SHARIFABADI, MOHAMMAD KAZEM KHESHVAR SHAHI, and MAHSA RASTGAR, “INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER BASED BRAND EQUITY AND PERFORMANCE OF INSURANCE CORPORATIONS (CASE OF CAR INSURANCE),” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 3, no. 6, pp. 1–22, 2012, [Online]. Available: https://sid.ir/paper/197102/en

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