FACTORS RELATED TO THE LOYALTY OF IRANIAN CUSTOMERS OF FIVE STAR HOTELS IN TEHRAN

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

TAJZADEH NAMIN ABOLFAZL; TAJZADEH NAMIN AIDIN; RAMEZANI MORTEZA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2011 | Volume:3 | Issue:5 Page(s): 118-135

Download Full-Text

Persian Verion

View:

1,518

Download:

Cites:

Information Journal Paper

Title

FACTORS RELATED TO THE LOYALTY OF IRANIAN CUSTOMERS OF FIVE STAR HOTELS IN TEHRAN

Author(s)

TAJZADEH NAMIN ABOLFAZL | TAJZADEH NAMIN AIDIN | RAMEZANI MORTEZA | Issue Writer Certificate

Keywords

FIVE STAR HOTELSQ2

TEHRANQ2

LOYAL CUSTOMERSQ2

Abstract

The aim of this research is to identify the factors related to customers’ loyalty in TEHRAN's FIVE STAR HOTELS and to rank the variables of each factor according to their importance. This is a descriptive-survey from the research approach perspective and it's statistical population consists of the Iranian LOYAL CUSTOMERS. Based on random sampling and questionnaire as the instruments, out of 450 questionnaires which were distributed among the related customers, 216 were collected. Pearson correlation is used for testing research hypothesis and mean ranking is used for classifying the variables related to each of factors according to their importance. The results, using SPSS software, show that each of relevant factors (i.e, hospitality; accommodation; food and beverage; recreation and entertainment; supplementary services; hotel's position and displacement, and price) have significant and positive relationships with customers' loyalty. Among these factors, the supplementary service with 0.546 coefficient correlation has the greatest relationship with loyalty. The mentioned factor includes variables such as efficient and appropriate laundry services; availability of parking for hotel's guests; possibility of cost payment by credit cards for service (s); launching facilities for meetings and conferences; access to information and communication technologies; using electronic card for room instead of keys and to have access to facilities in emergency situations.

Cites

No record.

References

No record.

Cite

APA: Copy

TAJZADEH NAMIN, ABOLFAZL, TAJZADEH NAMIN, AIDIN, & RAMEZANI, MORTEZA. (2011). FACTORS RELATED TO THE LOYALTY OF IRANIAN CUSTOMERS OF FIVE STAR HOTELS IN TEHRAN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 3(5), 118-135. SID. https://sid.ir/paper/197132/en

Vancouver: Copy

TAJZADEH NAMIN ABOLFAZL, TAJZADEH NAMIN AIDIN, RAMEZANI MORTEZA. FACTORS RELATED TO THE LOYALTY OF IRANIAN CUSTOMERS OF FIVE STAR HOTELS IN TEHRAN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2011;3(5):118-135. Available from: https://sid.ir/paper/197132/en

IEEE: Copy

ABOLFAZL TAJZADEH NAMIN, AIDIN TAJZADEH NAMIN, and MORTEZA RAMEZANI, “FACTORS RELATED TO THE LOYALTY OF IRANIAN CUSTOMERS OF FIVE STAR HOTELS IN TEHRAN,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 3, no. 5, pp. 118–135, 2011, [Online]. Available: https://sid.ir/paper/197132/en

Related Journal Papers