TO EVALUATE THE IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON THE BANKING INDUSTRY PERFORMANCE OF IRAN

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JAFARI MOSTAFA; REZAEE FATEMEH

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Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2017 | Volume:8 | Issue:16 Page(s): 79-98

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Title

TO EVALUATE THE IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON THE BANKING INDUSTRY PERFORMANCE OF IRAN

Author(s)

JAFARI MOSTAFA | REZAEE FATEMEH | Issue Writer Certificate

Keywords

MARKETING KNOWLEDGE MANAGEMENTQ2

ORGANIZATIONAL PERFORMANCEQ2

STRUCTURAL EQUATION MODELINGQ1

BANKING INDUSTRYQ1

Abstract

The purpose of this study is to detect the relationship between MARKETING KNOWLEDGE MANAGEMENT (MKM) and ORGANIZATIONAL PERFORMANCE and the relationship between the factors of performance. A quantitative methodology is adopted in which a model is developed, and certain hypotheses are stated in order to examine the proposed model. A highly structured questionnaire is developed and distributed to a sample of managers and assistant directors in banks. Of those distributed, 110 questionnaires are returned, but the number of valid and usable questionnaires is 98. The results from the study show that there is a significant positive correlation between MKM components and performance organization. In addition, it is shown that the market and finance have the greatest and the least impact on the performance of organizations respectively. The solid relationship among knowledge management, marketing and market performance suggests the importance of knowledge for markets to be successful in gaining shares and high positions in the BANKING INDUSTRY.

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APA: Copy

JAFARI, MOSTAFA, & REZAEE, FATEMEH. (2017). TO EVALUATE THE IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON THE BANKING INDUSTRY PERFORMANCE OF IRAN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 8(16 ), 79-98. SID. https://sid.ir/paper/197143/en

Vancouver: Copy

JAFARI MOSTAFA, REZAEE FATEMEH. TO EVALUATE THE IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON THE BANKING INDUSTRY PERFORMANCE OF IRAN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2017;8(16 ):79-98. Available from: https://sid.ir/paper/197143/en

IEEE: Copy

MOSTAFA JAFARI, and FATEMEH REZAEE, “TO EVALUATE THE IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON THE BANKING INDUSTRY PERFORMANCE OF IRAN,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 8, no. 16 , pp. 79–98, 2017, [Online]. Available: https://sid.ir/paper/197143/en

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