EFFECT OF MARKETING CAPABILITIES, INNOVATION, ENTREPRENEURSHIP TENDENCY THROUGH SOCIAL NETWORK SITES VARIABLE ON THE PERFORMANCE (CASE STUDY: QAVAMIN BANK)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

ZAHIRI HOSSEIN; AMIRHOSSEINI ZAHRA; FARIDCHEHR ELHAM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: IRANIAN JOURNAL OF PUBLIC POLICY IN MANAGEMENT Year:2016 | Volume:7 | Issue:23 Page(s): 45-60

Download Full-Text

Persian Verion

View:

1,891

Download:

Cites:

Information Journal Paper

Title

EFFECT OF MARKETING CAPABILITIES, INNOVATION, ENTREPRENEURSHIP TENDENCY THROUGH SOCIAL NETWORK SITES VARIABLE ON THE PERFORMANCE (CASE STUDY: QAVAMIN BANK)

Author(s)

ZAHIRI HOSSEIN | AMIRHOSSEINI ZAHRA | FARIDCHEHR ELHAM | Issue Writer Certificate

Keywords

ENTREPRENEURSHIP TENDENCYQ2

MARKETING CAPABILITYQ1

SOCIAL NETWORK SITESQ1

INNOVATIONQ1

PERFORMANCEQ2

Abstract

Background and purpose: in this study, one tries to shed light on the effect of independent variables of marketing capabilities, INNOVATION and entrepreneurship through mediator variable of SOCIAL NETWORK SITES on PERFORMANCE as the dependent variable of this study.Methodology: this study is practical by purpose and descriptive survey in terms of nature and by content it is correlation. This study is conducted through comparative arguments inductive. Statistical population of this study is consisted of all senior managers and experts of Qavamin bank branches in Tehran with 288 people among which 167 have been singled out through random method of cluster type as sample size. Data collection tool was questionnaire which its validity of its content has been established by confirmatory factor analysis and its reliability was established by Alpha Cronbach. For analyzing the collected data, structured equation modeling and regression coefficient are used.Results: obtained results of study showed that ENTREPRENEURSHIP TENDENCY, pioneer feature, competitive feature and risk taking influence on the PERFORMANCE and independence has no effect on PERFORMANCE. Thus, ENTREPRENEURSHIP TENDENCY influences on PERFORMANCE. From other side, INNOVATION and marketing capabilities influence on PERFORMANCE. Meanwhile, MARKETING CAPABILITY dimensions, market orientation influence on PERFORMANCE and commercial name has no influence on PERFORMANCE. Finally, it has been revealed that ENTREPRENEURSHIP TENDENCY also can influence on financial and nonfinancial PERFORMANCE through mediator variable of SOCIAL NETWORK SITES.

Cites

No record.

References

Cite

APA: Copy

ZAHIRI, HOSSEIN, AMIRHOSSEINI, ZAHRA, & FARIDCHEHR, ELHAM. (2016). EFFECT OF MARKETING CAPABILITIES, INNOVATION, ENTREPRENEURSHIP TENDENCY THROUGH SOCIAL NETWORK SITES VARIABLE ON THE PERFORMANCE (CASE STUDY: QAVAMIN BANK). IRANIAN JOURNAL OF PUBLIC POLICY IN MANAGEMENT, 7(23), 45-60. SID. https://sid.ir/paper/199106/en

Vancouver: Copy

ZAHIRI HOSSEIN, AMIRHOSSEINI ZAHRA, FARIDCHEHR ELHAM. EFFECT OF MARKETING CAPABILITIES, INNOVATION, ENTREPRENEURSHIP TENDENCY THROUGH SOCIAL NETWORK SITES VARIABLE ON THE PERFORMANCE (CASE STUDY: QAVAMIN BANK). IRANIAN JOURNAL OF PUBLIC POLICY IN MANAGEMENT[Internet]. 2016;7(23):45-60. Available from: https://sid.ir/paper/199106/en

IEEE: Copy

HOSSEIN ZAHIRI, ZAHRA AMIRHOSSEINI, and ELHAM FARIDCHEHR, “EFFECT OF MARKETING CAPABILITIES, INNOVATION, ENTREPRENEURSHIP TENDENCY THROUGH SOCIAL NETWORK SITES VARIABLE ON THE PERFORMANCE (CASE STUDY: QAVAMIN BANK),” IRANIAN JOURNAL OF PUBLIC POLICY IN MANAGEMENT, vol. 7, no. 23, pp. 45–60, 2016, [Online]. Available: https://sid.ir/paper/199106/en

Related Journal Papers