THE EVALUATION OF MARKETING MIX PRINCIPLES ON KANOON PARVARESH FEKRI KODAKAN VA NOJAVANAN SALES

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KAMALI SALEH ABAD LEILA

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Journal: JOURNAL OF CULTURAL MANAGEMENT Year:2009 | Volume:3 | Issue:3 Page(s): 117-123

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Title

THE EVALUATION OF MARKETING MIX PRINCIPLES ON KANOON PARVARESH FEKRI KODAKAN VA NOJAVANAN SALES

Author(s)

KAMALI SALEH ABAD LEILA | Issue Writer Certificate

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Abstract

The thesis intends to determine the marketing mix factors and measure their influence on ‘kanoon parvaresh fekri kodakan va Nojavanan’ ‘Sales from customers’ point of view. In this view, the relationship between the known four factors-each as an indicator of one assumption- and the company’s sale was studied. The mentioned four factors are called as:Product, Price, place, promotion After gathering data using statistical software, it was defined factors. priority is as follows: Product>price>place>promotionTherefore, due to what concluded, in marketing mix indexes, it is necessary to revise in cost managing in order to both strengthen the more effective factors parallel to weaken the cost of the less effective ones, and create customers’ satisfaction and decision to buy products, which finally end to companies’ better sale.

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APA: Copy

KAMALI SALEH ABAD, LEILA. (2009). THE EVALUATION OF MARKETING MIX PRINCIPLES ON KANOON PARVARESH FEKRI KODAKAN VA NOJAVANAN SALES. JOURNAL OF CULTURAL MANAGEMENT, 3(3), 117-123. SID. https://sid.ir/paper/199518/en

Vancouver: Copy

KAMALI SALEH ABAD LEILA. THE EVALUATION OF MARKETING MIX PRINCIPLES ON KANOON PARVARESH FEKRI KODAKAN VA NOJAVANAN SALES. JOURNAL OF CULTURAL MANAGEMENT[Internet]. 2009;3(3):117-123. Available from: https://sid.ir/paper/199518/en

IEEE: Copy

LEILA KAMALI SALEH ABAD, “THE EVALUATION OF MARKETING MIX PRINCIPLES ON KANOON PARVARESH FEKRI KODAKAN VA NOJAVANAN SALES,” JOURNAL OF CULTURAL MANAGEMENT, vol. 3, no. 3, pp. 117–123, 2009, [Online]. Available: https://sid.ir/paper/199518/en

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